{"id":38248,"date":"2014-10-03T16:07:44","date_gmt":"2014-10-03T15:07:44","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=38248"},"modified":"2014-10-03T16:07:44","modified_gmt":"2014-10-03T15:07:44","slug":"fend-by-the-way","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/10\/03\/fend-by-the-way\/","title":{"rendered":"Wonderland Presents:  FENDI By The Way"},"content":{"rendered":"<p>We take a look at the newest arrival to the FENDI family, the By The Way Bag, through the lens of fashion film<!--more--><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/8OeNXuB_rqE\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>AW14 sees FENDI present a new bag, the\u00a0By-The-Way, that embodies the contemporary attitude of the Maison. Designed for the young urban lady, the bag&#8217;s name was inspired by its functionality, because\u00a0by the way it can be worn in four different ways: with the\u00a0long strap, as a clutch, holding the short handle and with the hand through the handle holding the\u00a0bag. However it&#8217;s not a clutch, a boston bag or a doctor bag \u2013 it&#8217;s everything you&#8217;ve dreamed of, and more.<\/p>\n<p>Taking you from morning to midnight with effortless appeal, it&#8217;s a twenty-four hour a day bag, four ways. Pure and minimalistic, the By The Way deems simplicity the new eccentricity. And with two internal\u00a0divisions, a central phone zip pocket,\u00a0soft high quality leather, along with monochrome pony skin and crocodile skin available, what more could we ask for?<\/p>\n<p>This is the new IT bag, by the way.<\/p>\n<p align=\"center\"><em><a href=\"http:\/\/www.fendi.com\">www.fendi.com<\/a> \u00a0<\/em><\/p>\n<p align=\"center\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/10\/Screen-Shot-2014-10-03-at-16.06.01.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-38257\" alt=\"Screen Shot 2014-10-03 at 16.06.01\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/10\/Screen-Shot-2014-10-03-at-16.06.01.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/10\/Screen-Shot-2014-10-03-at-16.06.01.jpg 789w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/10\/Screen-Shot-2014-10-03-at-16.06.01-768x493.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/a><\/p>\n<p align=\"center\">\n<p align=\"center\">\n","protected":false},"excerpt":{"rendered":"<p>We take a look at the newest arrival to the FENDI family, the By The Way Bag, through the lens of fashion film<\/p>\n","protected":false},"author":4,"featured_media":38258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[6206,411,6205],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wonderland Presents: FENDI By The Way | Wonderland<\/title>\n<meta name=\"description\" content=\"We take a look at the newest arrival to the FENDI family, the By The Way Bag, through the lens of fashion film\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/10\/03\/fend-by-the-way\/\" \/>\n<meta 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