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This season UGG Australia are doing things a little differently. Introducing their first ever global brand campaign, featuring\u00a0Langley Fox Hemingway, the project seeks to\u00a0bring the brands philosophy \u2018Feels like nothing else\u2019 to life by capturing and celebrating our smallest but often most triumphant moments in life.<\/p>\n
In other words, the simpler things \u2013 that heartwarming feeling when someone smiles at your above their newspaper on the tube, that moment someone decides to help you with the twenty stone suitcase you’re lugging up three flights of stairs, catching up with your family over a hearty meal at the dinner table, or even just hanging out and laughing with friends.\u00a0These are UGG moments.\u00a0 This is UGG.<\/p>\n
\u201cIn launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,\u201d said Connie Rishwain, President of UGG Australia of the campaign, \u201cWe are showcasing the personal moments where UGG exists in our consumers\u2019 lives. We know how our product enhances any experience, but this is the first time we\u2019ve tried to capture that magic.\u201d<\/p>\n
The campaign image of sketch-artist Langley Fox, Ernest Hemingway\u2019s great-great-granddaughter, featured in her own Los Angeles home working on an illustration project, and later spending time with her best friends is a prime example of this ethos.\u00a0\u201cThe story with Langley is both personal and authentic,\u201d said Vice President of Marketing Nancy Mamann. \u201cBecause each of our moments highlights real people, we\u2019re able to dive deeply into whom they are and what moment they\u2019re experiencing – whether it\u2019s on our blog, on our website, even our social channels – and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with UGG.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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