![\"Tove](\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/09\/Tove-3.jpg\")
<\/a><\/p>\nNestled cozily in a doorway at this years SXSW festival on the streets of Texas, Swedish born Tove Lo represents a new generation of Pop starlets. Following in the footsteps of worldwide number one selling artist Lorde, it seems that this generation sit warmly in their own skin. Openly pushing aside plastic fronted campaigns they focus on the music that they chose to represent.<\/p>\n
Where did music first start for you? How old were you?<\/strong><\/p>\n I wasn\u2019t from a musical family so I discovered it on my own. I wrote a lot of short stories and poems so the lyrics came first with the interest of telling a story. In my teens at school I started singing a lot more. When I was 14 I started to realise that I liked singing but I was a bit too scared to go on stage. I then applied to music high school and when I went there I realsied that I wanted to do this fully.<\/p>\n Do you get nervous now when you perform?<\/strong><\/p>\n In Sweden, not any more because you know what the audience is going to be like. It varies who is watching and who is going to be there that day.<\/p>\n How easy was it for you to find your sound?<\/strong><\/p>\n It took a long time. I started writing on my own and producing on my own. I didn\u2019t write with anybody then I just started by sitting in a little studio that I had set up in my cousins\u2019 shed. I thought about what I wanted to say and what I wanted to write about. Some of those songs I have kept alive but it has taken me four or five years.<\/p>\n What other sounds did you have along the way?<\/strong><\/p>\n I was in a rock band for a bit and what I used to have was even darker. I then went the other way and tried to do something that was very happy, which I find a lot harder. It doesn\u2019t come naturally to me. I am not unhappy but it is not where I take my inspiration from.<\/p>\n