{"id":36441,"date":"2014-09-10T16:27:15","date_gmt":"2014-09-10T15:27:15","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=36441"},"modified":"2016-09-22T14:27:28","modified_gmt":"2016-09-22T14:27:28","slug":"profile-julie-eilenberger","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/09\/10\/profile-julie-eilenberger\/","title":{"rendered":"Profile: Julie Eilenberger"},"content":{"rendered":"
We chat Bauhaus influences, boyish femininity and AW14 with YMC’s new womenswear designer, Julie\u00a0Eilenberger<\/a><\/p>\n With her love of Bauhaus and Kandinsky and her personal penchant for clothes which encompass both boyish and feminine in equal measure, Julie\u00a0Eilenberger has injected her creative stamp into YMC’s AW14 womenswear collection. Taking inspiration from the aforementioned artists, with luxury materials also in mind, Eilenberger’s\u00a0AW14 provides androgynous silhouettes, nautical notes and a plethora of colour and texture. We catch up with Julie\u00a0Eilenberger herself to find out how she is bringing womenswear to the forefront of cult British label, YMC.<\/p>\n Let’s start with your transition into YMC \u2013 obviously you took over the womens line that Fraser had previously been working on, how did this come about?<\/b><\/p>\n It was kind of a casual thing because I knew the people that ran it. They needed somebody, a woman, to come in and start doing the womenswear and Selene, who works with the YMC team, thought it would be nice to have me on board. It started as a freelance thing but its never just a freelance thing \u2013 it takes over you\u2019re life. I also don\u2019t like to do things by half, I like to see things through, so I couldn\u2019t just hand over my drawings to my assistant and be like: \u201cOkay I\u2019m off\u201d! I wanted to be part of the fittings as well and everything, so a month into it, it became a full time thing, you know, organising photo shoots and bringing everything together at the end of the season \u2013 that\u2019s the most exciting part \u2013 but no one had done that before. Now the collections are growing and they\u2019re starting to sell really well.<\/p>\n So this winter\u2019s collection includes a lot of primary colour and knitwear. What was the decision behind that?<\/b><\/p>\n I was very inspired by primary colour along with Bauhaus and Kandinsky in particular who\u2019s all about primary colours. I studied in Berlin for three years so obviously you\u2019re pushed into the whole Bauhaus thing but I just found it fascinating. I always went to this small Bauhaus museum in west Berlin. They put on a new show every few months but it\u2019s always really particular: one month its all about posters and graphics, the next month it\u2019ll be all about architecture and the next month it\u2019ll be similarities between Japanese design and German Bauhaus. So for me I think that just fit the whole YMC thing. I mixed that with some nautical references because that fits really well with the primary colours and the Bauhaus graphics, it\u2019s kind of boyish but feminine at the same time, which I\u2019m all about, that mixture of feminine and masculine.<\/p>\n What about the materials?<\/b><\/p>\n I like really pure materials and that was important to me when I came to YMC, that everything should be as natural as possible and YMC is that kind of brand. It\u2019s not always easy when you\u2019re working with countries all over the world, making sure that everyone is doing what you want, but it really makes the difference in a jumper. I wanted to bring that luxury material aspect to YMC whilst staying feminine and boyish at the same time.<\/p>\n