{"id":35306,"date":"2014-08-15T10:45:25","date_gmt":"2014-08-15T10:45:25","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=35306"},"modified":"2015-01-17T19:15:21","modified_gmt":"2015-01-17T18:15:21","slug":"lazy-oaf-aw15-video-killed-radio-star","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/08\/15\/lazy-oaf-aw15-video-killed-radio-star\/","title":{"rendered":"Lazy Oaf AW14: Video Killed The Radio Star"},"content":{"rendered":"

Lazy Oaf’s Gemma Shiel talks us through her AW14 collection, think\u00a0Video Killed the Radio Star\u00a0<\/em>meets 90’s computer ephemera<\/p>\n

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Talk us through the starting point for AW14<\/b><\/p>\n

I always start with a massive mood board of images that I paste all over the walls of what I call my creative hut. It was the same for AW14. Quite often there isn\u2019t a specific theme, but things start to make sense when I put them together, for example a clear colour palate or there may be a lot of imagery that references make up, which happened this time round. Perhaps I was sub consciously thinking about updating my make up bag!\u00a0I generally spend a long time staring at this wall of imagery, then I start drawing and writing lists of ideas to work on and develop.<\/p>\n

What were the referencesfor this collection?<\/b><\/p>\n

For AW14 there was a whole array of imagery that ranged from pastel anime and mundane things, like food, make up and soft drinks, to images of terrible computer pixel art and old school Microsoft paint. It\u2019s important to me that inspiration\u00a0evokes memories and nostalgia for my childhood. In this case it was the idea of getting your first nail polish that smelled like strawberries and eyeshadow that although it was like sludge, was the best thing ever! I also looked at old technology that was new to me in the late \u201880s and early \u201890s. I got very excited about calculators being available in pink as opposed to grey and then MS paint, which blew my mind, whilst frustrating the hell out of me as it made everything square and clumpy. However I did spend a long time messing with it!\u00a0Music is also a large factor in the feel of the collection, this collection is all about Video Killed The Radio Star.<\/i><\/p>\n