{"id":34631,"date":"2014-08-01T12:07:54","date_gmt":"2014-08-01T12:07:54","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=34631"},"modified":"2014-08-01T12:07:54","modified_gmt":"2014-08-01T12:07:54","slug":"y-3-x-harrods","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/08\/01\/y-3-x-harrods\/","title":{"rendered":"Y-3 \u00d7 Harrods"},"content":{"rendered":"
Y-3 have teamed up with Harrods to present the brands new retail concept for the first time time in Europe<\/p>\n
<\/p>\n
<\/a><\/p>\n Y-3 have teamed up with London superstore Harrods to fill a 25 square metre space that will include fixtures featuring new designs. The mid-rails, which have been designed exclusively for Harrods, are set within a jet grey woven rug to add contrast in texture.<\/p>\n One of the most striking features of the design is a black glass wall with an integrated LED screen and backlit branding. These fittings are the perfect way to house Y-3’s AW14 menswear, footwear and accessories of which stand-out pieces include high-shine black leather jackets and manga-art style pieces which bring a graphic texture to the clothes.<\/p>\n Jason Broderick, Harrods’ fashion director of Menswear, sports and fine watches said: \u201cWe are delighted to showcase the new Y-3 concept which is the first of its kind in Europe. This is an exciting time for our fifth floor aand this innovative newspace is a welcomed addition to our men\u2019s casuals offering. With its sports-styleaesthetic Y-3 continues to be a favourite with our customers.\u201d<\/p>\n