{"id":32344,"date":"2014-06-25T10:12:37","date_gmt":"2014-06-25T10:12:37","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=32344"},"modified":"2016-09-22T14:27:29","modified_gmt":"2016-09-22T14:27:29","slug":"premier-mcindoe-ss14-collection-launch","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/06\/25\/premier-mcindoe-ss14-collection-launch\/","title":{"rendered":"Profile: McIndoe"},"content":{"rendered":"

We catch up with the designer behind new London label McIndoe to talk style, brand direction and ethical production<\/p>\n

<\/p>\n

\"McIndoe<\/a><\/p>\n

Salsa beats and caipirinhas welcomed Wonderland<\/i> into the world of Maddy McIndoe: a print designer whose adventures in the Amazon last year inspired her to create her own fashion label. We caught up with the designer at the launch party for her \u2018Jungle is Massive\u2019 S\/S 14 collection.<\/p>\n

Tell us a bit about the inspiration behind this first collection?<\/b><\/p>\n

I went to South America last year, and I didn\u2019t really have much of a plan when I got there; I sort of ended up going through Argentina up to Bolivia, but then I decided to go into the jungle. After travelling through on a little boat and seeing all of the animals I came out thinking that I really wanted to do something, and looking through the millions of photos I\u2019d taken I was like \u201cI know, I\u2019ll do some prints\u201d! So I started doing them, without having much of an idea what they\u2019d be for initially, as they\u2019re hand drawn and quite childish\u2026<\/p>\n

You initially designed just menswear. Why was that?<\/b><\/p>\n

I think my prints are quite playful. And there\u2019s probably quite a lot of kidswear out there like that, but not so much adult stuff. So, yeah, I started doing just menswear, but then loads of my girlfriends were asking if I would do womenswear as well and so I started thinking that these prints could be more versatile.<\/p>\n

So it was demand that prompted you to make the move into womenswear as well?<\/b><\/p>\n

Yeah. And now I think the womenswear will be really popular, especially the matching co-ords and stuff.<\/p>\n

You\u2019re producing this collection in India, and yet the prints are inspired by animals from the Amazon. How important is diversity to you as a designer?<\/b><\/p>\n

I initially went out to India for work, and obviously India\u2019s had quite a lot of bad press for fashion production \u2013 Bangladesh especially \u2013 so it was important for me to visit the factories and know that I was sure they were good factories. I would have felt really uncomfortable outsourcing and not knowing where my clothes were coming from.<\/p>\n

As a new designer, are ethics and the ethical production of fashion important to you?<\/b><\/p>\n

Yes. In fact, that\u2019s a huge part of the reason behind why I wanted to do my own thing and create my own label: because I can have morals like that, whereas if I was working for someone else I would have no control over that sort of thing.<\/p>\n

So would you say that this first collection is a reflection of your own style? Or, if not, who did you have in mind when you started designing?<\/b><\/p>\n

My label does feel quite self-indulgent in that I do love bright colours and lairy prints, so it\u2019s definitely my sort of thing. But ultimately I\u2019ve tried to make it wearable, so I\u2019ve also done T-shirts with just a contrast print on or something, so people will like it that aren\u2019t even necessarily into that more \u2018wild\u2019 sort of look. I knew when I started though that I didn\u2019t want to make it crazy prices. I could never design clothes that my friends couldn\u2019t afford to buy. Like, sometimes I see some beautiful, beautiful stuff, but I can\u2019t afford to spend \u00a3400 on a pair of trousers, and I\u2019d feel like a big fraud if I did that sort of thing.<\/p>\n

What are the price points of this collection then?<\/b><\/p>\n

The prices range from \u00a328 to \u00a335.<\/p>\n

And you\u2019re already stocked on ASOS Marketplace, but have you got anything else in the pipeline at the moment?<\/b><\/p>\n

McIndoe\u2019s also available from The Laden Showroom on Brick Lane. And looking forward I\u2019d love to start a concession in a department store.<\/p>\n

Have you got anything in mind yet for your next collection?<\/b><\/p>\n

I definitely want to branch out, but continue to concentrate on print. So I\u2019d like to do a collection with more varied prints. I\u2019d also really love to do swimwear at some point. That would be so much fun! For both guys and gals: I\u2019m happy that I\u2019m designing for both now.<\/p>\n

Why did you choose to design for guys first?<\/b><\/p>\n

I\u2019ve always been into menswear. I went to Manchester [university] and I did menswear for my final year project. I just love it, I don\u2019t know why. I think when I started getting into menswear it was because there wasn\u2019t that much menswear out there, but now, obviously, it\u2019s a much bigger market. Particularly in London, people embrace that. I don\u2019t want to water my designs down.<\/p>\n

What about long term goals? What direction would you like your brand to go in?<\/b><\/p>\n

I\u2019d quite like to do kidswear actually. I feel like the thing that I love about fashion most is the print design. It\u2019s all about the prints for me. So, yeah, maybe branch out in terms of kidswear or swimwear.<\/p>\n

So should we be heralding you as the next Katie Eary or Mary Katrantzou then?<\/b><\/p>\n

Laughs.<\/i> We\u2019ll see.<\/p>\n

\"McIndoe<\/a><\/p>\n

\"McIndoe<\/a><\/p>\n

\"McIndoe<\/a><\/p>\n

\"McIndoe<\/a><\/p>\n

\"McIndoe<\/a><\/p>\n

McIndoe Online<\/a><\/p>\n

McIndoe on Asos<\/a><\/p>\n

Follow McIndoe on Twitter<\/a><\/p>\n

Words:\u00a0Samantha Southern<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We catch up with the designer behind new London label McIndoe to talk style, brand direction and ethical production<\/p>\n","protected":false},"author":4,"featured_media":32346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9409,1],"tags":[5732,1993,4438],"acf":[],"yoast_head":"\nPREMIER | MCINDOE SS14 | WONDERLAND MAGAZINE<\/title>\n<meta name=\"description\" content=\"We catch up with the designer behind new London label McIndoe to talk style, brand direction and ethical production\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/06\/25\/premier-mcindoe-ss14-collection-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREMIER | MCINDOE SS14 | 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