{"id":31451,"date":"2014-06-11T10:21:32","date_gmt":"2014-06-11T10:21:32","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=31451"},"modified":"2014-06-11T10:21:32","modified_gmt":"2014-06-11T10:21:32","slug":"premier-mcm-munchen-cute-monsters","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/06\/11\/premier-mcm-munchen-cute-monsters\/","title":{"rendered":"Premier:  MCM \u2018M\u00fcnchen Cute Monsters\u2019"},"content":{"rendered":"<p>MCM&#8217;s playful attitude shines through in a limited edition collection\u00a0drawing on the vibrancy of Brazilian culture\u00a0to coincide with the 2014 World Cup<!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_014.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-31455\" alt=\"MCM Party - London\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_014-1024x788.jpg\" \/><\/a><\/p>\n<p>With one of the world&#8217;s most exciting sporting events playing muse to a whole host of creatives this summer, yesterday marked the launch of the of the MCM limited edition nineteen-piece \u2018M\u00fcnchen Cute Monsters\u2019 collection, that coincides with the 2014 World Cup\u00a0and the invigorating excitement surrounding it.<\/p>\n<p>Featuring\u00a0two pop art characters Viktor &amp; Viktoria, as MCM\u2019s monster mascots for the games, the collection of vividly animated tan, black and white leather bags, backpacks and accessories make for the perfect luggage to accompany you this summer; wether you&#8217;re jetting off to the main event itself or supporting from home turf. Joined by their favourite mascot dog and various other elements from their high-octane animated world, the cheerful monsters serve as the main motifs for the limited edition collection.\u00a0Fusing Brazilian trademarks such as carnival, samba street performances, the country\u2019s legendary beaches, striking modern architecture, and ever-present live music, the artworks reflect the jovial nature of the soccer-centric nation. The vivacious monsters are painted in the iconic greens and blues of the Brazilian flag, while their goggle-eyes pop out in print elements mixed with soccer themes such as the well-known black pentagons of the game\u2019s famous ball.<\/p>\n<p>In celebration of the launch, MCM presented us with an evening of\u00a0World Cup fever and Brazilian culture at their London flagship last night. From the all-branded MCM London taxi cab that\u00a0chauffeured guests throughout the evening, to the fleet of\u00a0beautiful Brazilian dancers who turned many a head as they paraded down Sloane Street to the beat of traditional drums \u2013 it was a colourful fiasco\u00a0drawing on the vibrancy of Brazilian culture and the festivity of the ultimate soccer tournament on the planet.<\/p>\n<p>For one month only, all styles of the limited edition collection are available from the Sloane Street store and selected styles from Selfridges and Harrods.<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_002.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-31452\" alt=\"MCM Party - London\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_002-1024x718.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_006.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-31453\" alt=\"MCM Party - London\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_006-1024x692.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_011.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31454\" alt=\"MCM Party - London\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/mcm_party_011-717x1024.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mcmworldwide.com\"><\/p>\n<p ><em>mcmworldwide.com<\/em><\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MCM&#8217;s playful attitude shines through in a limited edition collection\u00a0drawing on the vibrancy of Brazilian culture\u00a0to coincide with the 2014 World Cup<\/p>\n","protected":false},"author":4,"featured_media":31452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,9418],"tags":[4648,5659],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premier: MCM \u2018M\u00fcnchen Cute Monsters\u2019 | Wonderland Mag<\/title>\n<meta name=\"description\" content=\"MCM&#039;s playful attitude shines through in a limited edition collection drawing on the vibrancy of Brazilian culture to coincide with the 2014 World Cup\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/06\/11\/premier-mcm-munchen-cute-monsters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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