{"id":31339,"date":"2014-06-16T07:57:35","date_gmt":"2014-06-16T07:57:35","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=31339"},"modified":"2014-06-16T08:07:38","modified_gmt":"2014-06-16T08:07:38","slug":"lcm-ymc-ss15-2","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/06\/16\/lcm-ymc-ss15-2\/","title":{"rendered":"LCM: YMC SS15"},"content":{"rendered":"<p>Re-worked fisherman hats, latex rainwear and pastel prints, YMC took us on\u00a0a trip to the cathedral of knowledge with their SS15 collection<!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.02.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-31706\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.02.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.02.jpg 986w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.02-768x513.jpg 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p>Staying true to their heritage as a brand, this season YMC took us on a trip to the cathedral of knowledge. A valued source of inspiration for those in the fashion industry, the SS15 collection was showcased in a location enriched with knowledge \u2013 the British Library.<\/p>\n<p>Surrounded by rare music recordings, iconic photographs and historic titles, the collection itself was a sun-drenched haze of pastel hues, sharp tailoring and clean-cut lines presented in the form of wearable casual wear with a sophisticated edge.<\/p>\n<p>Following last season\u2019s palette, dusky pastel pinks and powder blues progressed into darker shades of crimson and cobalt blue, with military nudes and monochrome making a repeat performance. Experimenting with a re-worked basketball shirt, the timeless bomber jacket, transparent latex rainwear and a fisherman hat with built in visor for peeping through the low-hung brim \u2013 it was clear that Fraser Moss had raided the 260,000 strong journal database when searching for inspiration this time round.<\/p>\n<p>Continuing their representation of the modern British gentleman, stand out looks came in the shape of a geometric black and white two piece lounge set and a utilitarian toffee-coloured suit teamed with a pair of red brogues. There are no better six words to describe the collection than the YMC ethos itself: \u201cYou must create your own style\u201d.<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.53.54.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-31707\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.53.54.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.53.54.jpg 988w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.53.54-768x511.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.11.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-31702\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.11.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.27.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31705\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.27.jpg\" \/><\/a><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.17.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31703\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.17.jpg\" \/><\/a><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.22.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31704\" alt=\"YMC SS15 Photography by Amy Beasley\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-08.54.22.jpg\" \/><\/a><\/p>\n<p><strong>Words:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/BrookeMcCord\">Brooke McCord<\/a><\/p>\n<p><strong>Photography:<\/strong>\u00a0<a href=\"http:\/\/amy-beasley.com\/\">Amy Beasley<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Re-worked fisherman hats, latex rainwear and pastel prints, YMC took us on\u00a0a trip to the cathedral of knowledge with their SS15 collection<\/p>\n","protected":false},"author":4,"featured_media":31701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[3465,5602,740],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LC:M | YMC SS15 | Wonderland 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