{"id":30497,"date":"2014-05-29T09:50:10","date_gmt":"2014-05-29T09:50:10","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=30497"},"modified":"2014-05-29T09:50:10","modified_gmt":"2014-05-29T09:50:10","slug":"return-rudeboy","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/05\/29\/return-rudeboy\/","title":{"rendered":"Return of The Rudeboy"},"content":{"rendered":"<p>Selfridges are embracing the Return of the Rudeboy at their new in-store barber shop in collaboration with\u00a0Johnnie Sapong X We Are Cuts<\/p>\n<p><!--more--><\/p>\n<p >\n<p >\n<p ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30502\" alt=\"Return of the Rudeboy X Selfridges\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Mail-Attachment.jpeg\" \/><\/p>\n<p >Whilst Somerset House present the long-awaited <a href=\"http:\/\/www.somersethouse.org.uk\/visual-arts\/return-of-the-rudeboy\"><i>Return of the Rudeboy<\/i><\/a> exhibition this June, curated by prolific photographer and filmmaker Dean Chalkley and fashion-industry favourite creative director Harris Elliott, <a href=\"www.selfridges.com\">Selfridges<\/a> have decided to embrace the sartorial subculture in store this month as part of their <a href=\"https:\/\/twitter.com\/Selfridges\">#BeautyProject<\/a>.<\/p>\n<p >Whilst the exhibition documents the style, attitude and swagger of sharp-dressing Rudie\u2019s on the streets of Shoreditch or Saville Row, Selfridges have teamed up with Johnnie Sapong, an international hairstylist and long time collaborator with world famous We Are Cuts hair salon, to provide bespoke cuts in their purpose created stylised installation space.<\/p>\n<p >Adopting an aesthetic driven by West Indian and African barbers the cuts are available, for both men and women, take inspiration from Rudeboys, Rudegirls and Rudies across the decades \u2013 the style leaders who have dictated such long-lasting trends.<\/p>\n<p >So whether you\u2019re looking for a short back and sides or a beard trim, head to Selfridges Barber Shop, located on the first floor, within the men\u2019s shoe department. No need to book \u00ad just turn up!<\/p>\n<p ><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Mail-Attachment-copy-3.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-30498\" alt=\"Mail Attachment copy 3\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Mail-Attachment-copy-3.jpeg\" \/><\/a><\/p>\n<p >\n","protected":false},"excerpt":{"rendered":"<p>Selfridges are embracing the Return of the Rudeboy at their new in-store barber shop in collaboration with\u00a0Johnnie Sapong X We Are Cuts<\/p>\n","protected":false},"author":4,"featured_media":30500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9416,9418],"tags":[5566,5565,669,1732],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Return of the Rudeboy | Selfridges | Wonderland Magazine<\/title>\n<meta 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