{"id":29935,"date":"2014-05-20T10:00:17","date_gmt":"2014-05-20T10:00:17","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=29935"},"modified":"2014-05-20T11:37:51","modified_gmt":"2014-05-20T11:37:51","slug":"prada-opens-in-vienna","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/05\/20\/prada-opens-in-vienna\/","title":{"rendered":"Prada Opens in Vienna"},"content":{"rendered":"<div title=\"Page 1\">\n<div>\n<div>\n<p>Yesterday saw Prada take over a prestigious historical building for their debut store in Vienna<!--more--><\/p>\n<\/div>\n<\/div>\n<div>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-2-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-29937\" alt=\"Prada Vienna_int 2 (2)\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-2-2.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-2-2.jpg 800w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-2-2-768x568.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Designed by architect Roberto Baciocchi, Prada&#8217;s most recent store in Vienna is nestled within a prestigious historical building between Bognergasse and Seitzergasse. Encompassing\u00a01430 square-metres, the store extends over two floors and reinterprets the architectural codes of the house of Prada, whilst remaining in fine tune with the heritage of the building.\u00a0The visually striking external fa\u00e7ade enhances the image of the store which is\u00a0dedicated to women\u2019s and men\u2019s ready-to-wear, leather goods, accessories and shoe collections.<\/p>\n<p>Whilst the women&#8217;s space features marble portals, bright sky lights, perspex tables and\u00a0\u201cCover leaf\u201d sofas designed by Verner Panton and reproduced exclusively for Prada, the men&#8217;s area includes\u00a0ebony floors and walls decorated with mirrors and light palladium-plated and crystal glass frames. The store is complete with two\u00a0impressive black Marquina marble staircases that lead customers up to the first floor and\u00a0large windows overlooking the city, that resonate the atmosphere and personality of both the store and the brand.<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-3-2.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-29938\" alt=\"Prada Vienna_int 3 (2)\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-3-2.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-3-2.jpg 800w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Prada-Vienna_int-3-2-768x524.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday saw Prada take over a prestigious historical building for their debut store in Vienna<\/p>\n","protected":false},"author":4,"featured_media":29936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9416,9418],"tags":[324,1262],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prada Opens in Vienna | Wonderland<\/title>\n<meta name=\"description\" content=\"Prada Opens in Vienna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/05\/20\/prada-opens-in-vienna\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Opens in Vienna | Wonderland\" \/>\n<meta property=\"og:description\" content=\"Prada Opens in Vienna.\" \/>\n<meta property=\"og:url\" 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