{"id":29877,"date":"2014-05-19T12:23:17","date_gmt":"2014-05-19T12:23:17","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=29877"},"modified":"2014-05-19T13:11:12","modified_gmt":"2014-05-19T13:11:12","slug":"premier-dr-martens-spirit-of-69","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/05\/19\/premier-dr-martens-spirit-of-69\/","title":{"rendered":"Premier:  Dr. Martens \u2018Spirit of 69\u2019"},"content":{"rendered":"<p>Skinhead wasn\u2019t a trend it was a way of life. Adopting the \u2018Spirit of 69\u2019, Dr. Martens launch their most exciting campaign to date<!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/DMs_S069_SHOT2_9718_4cKG_RT.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-29878\" alt=\"DMs_S069_SHOT2_9718_4cKG_RT\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/DMs_S069_SHOT2_9718_4cKG_RT.jpg\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/DMs_S069_SHOT2_9718_4cKG_RT.jpg 2362w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/DMs_S069_SHOT2_9718_4cKG_RT-768x1022.jpg 768w, \/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/DMs_S069_SHOT2_9718_4cKG_RT-902x1200.jpg 902w\" sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Skinhead is more than merely a trend, it\u2019s a way of life \u2013 well according to photographer Gavin Watson, writer and broadcaster Robert Elms, Mike Skinner and thousands of other individuals who have been involved in the movement, across the past four decades, it is, and they are right.<\/p>\n<p>Introducing us to the \u2018Spirit of 69\u2019 campaign, Robert Elms told the story of his youth steeped in anecdotes of the era \u2013 from being jealous of his brother Reggie and his short-hair, denim jeans, braces, white socks and DM\u2019s get-up (which drove his mother mad), to the style tips he took from the West Indian Families inhabiting Tower Hamlets at the time. Describing himself as a \u2018youth culture archaeologist\u2019, Elms transported us back to one of the most strident and striking movements ever experienced in the UK. The Bethnal Green boys were bored of the Mile End mods, they wanted the \u2018tough stuff\u2019. They were puritans, the sartorial brutalists of their age. \u201cTo look like that is not an accident,\u201d says Elms. \u201cNothing in skinhead is an accident, it\u2019s all planned and prescribed.\u201d<\/p>\n<p>Similarly for Watson, skinhead was a way of life. \u201cThe feeling was like heroin, it was an addiction for someone insecure,\u201d he explained. But in a landscape where youths were bombarded by the sounds of Madness and The Specials and where skinheads received no positive press, Dr. Martens were the continuum in this story of cultural discovery. So re-adopting the 1969 significance that Dr. Martens possessed \u2013 trekking across London on a Saturday to the best stall in Shepherd\u2019s Bush market to buy a pair of pristine boots with a cult record under your arm \u2013 this collection exemplifies the spirit of the era.<\/p>\n<p>Sat in Bethnal Green Working Men\u2019s club, feasting on a breakfast of English tea, marmalade on toast and Tunnock\u2019s teacakes, there was no better place to screen the unique campaign film created by Mike Skinner which explored the sub-culture to nostalgic effect. Having also collaborated with other influential brands associated with the movement \u2013 Trojan Records, Edwin, Alpha and Brutus \u2013 the capsule collection was the perfect modern representation of back-to-basics skinhead style. Including tartan Brutus shirts, Edwin jeans, Alpha Industries MA-1 flight jackets, a Trojan Record bag and of course the original Dr. Martens models \u2013 the skinhead footwear of choice \u2013 this is quite possibly their most exciting collection to date.<\/p>\n<p><em>The <a href=\"http:\/\/www.drmartens.com\/uk\/?gclid=CL_Xi4b9t74CFZMQtAod31UAKA\">Dr. Martens<\/a> &#8216;Spirit of 69&#8217; collection will be available this September.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skinhead wasn\u2019t a trend it was a way of life. Adopting the \u2018Spirit of 69\u2019, Dr. Martens launch their most exciting campaign to date<\/p>\n","protected":false},"author":4,"featured_media":29878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[651,5519],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premier: Dr. Martens \u2018Spirit of 69\u2019 | Wonderland<\/title>\n<meta name=\"description\" content=\"Premier: Dr. Martens \u2018Spirit of 69\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/05\/19\/premier-dr-martens-spirit-of-69\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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