{"id":29726,"date":"2014-05-15T13:16:37","date_gmt":"2014-05-15T13:16:37","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=29726"},"modified":"2016-09-22T14:27:30","modified_gmt":"2016-09-22T14:27:30","slug":"in-profile-shrimps","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/05\/15\/in-profile-shrimps\/","title":{"rendered":"Profile:  Shrimps"},"content":{"rendered":"<p>Dreamy pop colours and unique designs,\u00a0Shrimps are re-imagining faux- fur, for the better.<!--more--><\/p>\n<p>Fur is one of those words that you can barely utter without finding yourself in the middle of a heated debate. Try saying\u00a0it in Sainsbury\u2019s or on the night bus, and you\u2019ll no doubt end up chairing your own panel on ethics. But as fur finds its\u00a0way back on to the runway in increasingly diverse ways (fur Mohicans at Fendi, remember?) other ways of engaging with the debate are slowly beginning to emerge. While fur has always been considered a luxury reserved for the 1%, now it\u2019s for everybody. Well, sort of. Hannah Weiland, of luxury faux-fur line Shrimps, wants to bring all things soft and furry to a new audience, and she\u2019s leaving behind any of the stigma. \u201cI could never work with real fur, I grew up with so many animals I couldn\u2019t do it, I always dreamed of coloured faux-fur instead.<\/p>\n<p>For Hannah, the reasons span from personal ethics (though she has no problem with other people wearing the real thing) to practicality. \u201cWhy wear real fur? This doesn\u2019t malt, if you get caught in the rain it doesn\u2019t matt or collect that musty smell, it doesn\u2019t rip.\u201d After deciding she wanted to make a Breton stripe coat in her final year of LCF, Weiland sourced the softest, glossiest faux fur she could get her hands on, so good in fact, that people often refuse to believe it\u2019s legit. \u201cWhen I got all the swatches in I had to double check it was fake, I rang the manufacturers to double and triple check because it was just so soft. I get people tweeting me like \u2018you\u2019ve been tricked this isn\u2019t faux I can tell by the different length and way it blows in a circle\u2019 and I\u2019m like \u2018erm, do you want to come to the factory and see?!\u2019\u201d<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Shrimps-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-29727\" alt=\"Shrimps 1\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Shrimps-1.jpg\" \/><\/a><\/p>\n<p ><em>Orange and hot pink faux fur Doris coat by SHRIMPS AW13, green cotton trousers and yellow converse from a selection at ROKIT<\/em><\/p>\n<p>Now into her second season and finding herself at the head of a fully-fledged business (Natalie Massanet of Net-a- Porter is famously a big fan) Weiland\u2019s bold orange and blue coats have become a permanent fixture on the shoulders of London fashion pin-ups like Adwoa Aboah, Susie Bubble, and long-time supporter Laura Bailey. She\u2019s been welcomed in to the industry by stylists, stockists, and editors alike, something many brands strive years to achieve. \u201cIt\u2019s been really amazing, I actually met Natalie the other day, I went up to her and said\u00a0\u2018I\u2019m Hannah from Shrimps!\u2019 and she just hugged me and was like \u2018we all love you!\u2019 Net-a-Porter are obviously a huge global business, so we had no idea what they were going to be like and they\u2019ve been so supportive.\u201d<\/p>\n<p>That\u2019s not to say success fell into her lap over night, after having her first samples made Hannah set her sights on Avenue 32, \u201cI tried to email them a few times but obviously everyone\u2019s busy and no one knew who I was. Then I walked a sample round on a really hot day and they were like \u2018can you tell me the wholesale price?\u2019 and I was like \u2018well&#8230; I think it\u2019s this,\u2019 when they said they were going to buy into it I was so shocked.\u201d<\/p>\n<div>\n<p>Going from unanswered emails to having features\u00a0on her coats and clutches everywhere from Vanity Fair to\u00a0The Times can\u2019t have been any less shocking, but despite the constant press, Hannah\u2019s main focus remains firmly on her next collection (for AW14). \u201cI\u2019m quite colour obsessed, when I\u2019m thinking of my initial ideas I look through art books and\u00a0at my favourite paintings. All of my favourite artists use really amazing colours; I\u2019m obsessed with Matisse, and Van Gough, that navy blue and yellow!\u201d On top of the wonderfully heady striped oranges, pinks and blues, Hannah has introduced navy blue for the collection, meaning you\u2019re going to want one even if colour isn\u2019t necessarily your thing. \u201cFaux fur can be for every customer, even really high-end customers, and because it\u2019s outerwear the age range is really varied \u2013 there\u2019s everyone from 18 to 90-year-olds. My nana loves them!\u201d<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Shrimps-2.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-29728\" alt=\"Shrimps 2\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/05\/Shrimps-2.jpg\" \/><\/a><\/p>\n<p ><em>Navy and cream Wilma coat by SHRIMPS SS14 and black plastic sunglasses from a selection at ROKIT.<\/em><\/p>\n<p>Words: Bertie Brandes<\/p>\n<p><a href=\"http:\/\/www.shrimps.co.uk \">shrimps.co.uk<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dreamy pop colours and unique designs,\u00a0Shrimps are re-imagining faux- fur, for the better.<\/p>\n","protected":false},"author":4,"featured_media":29727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418,9409],"tags":[72,559,5508],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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