{"id":28407,"date":"2014-03-14T14:58:10","date_gmt":"2014-03-14T14:58:10","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=28407"},"modified":"2016-09-22T14:27:30","modified_gmt":"2016-09-22T14:27:30","slug":"profile-sasha-go-hard","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2014\/03\/14\/profile-sasha-go-hard\/","title":{"rendered":"PROFILE: SASHA GO HARD"},"content":{"rendered":"

Chi-Town\u2019s heiress apparent sets the bar(s) high.<\/p>\n

\"Picture<\/a>Jacket by GIVENCHY BY RICCARDO TISCI<\/em><\/p>\n

\u201cI could tell you what goes on in Chicago, but it would have to be over a drink,\u201d says Windy City bar-spitter Sasha Go Hard\u2019s manager, Phillip Roche. It was his brother Tony, producer and one half of hip-hop duo Odd Couple, that plucked Go Hard straight out of its infamous South Side – or as it\u2019s ominously named, Low End \u2013 rap scene.<\/p>\n

It\u2019s a community made infamous for hip-hop gangland murders and Drill, a modern form of hip-hop characterised by 808 kick-drum rolls and machine-gun high hats. Drill preceded Trap, a far more radio-friendly, predominantly West Coast pretty boy beat. Though fellow Chicago Driller Chief Keef\u2019s everyone-sampled \u201cI Don\u2019t Like\u201d remains the scene\u2019s commercial peak, Go Hard\u2019s incredibly menacing, droney \u201cWhy They Mad\u201d steps all over it and walks back. And in chola-ass platforms. Elsewhere, the likes of Lil Durk, Shady and Tink continue to keep the scene as vibrant and relevant as ever.<\/p>\n

Go Hard, born Yaneisha Franklin, grew up in Hyde Park, Chicago. At six years old, she had befriended now-fellow scenestress and rapper Katie Got Bandz and in their apathetic mid-teens, the pair started barring. \u201cEveryone wanna be doing something in Chicago,\u201d she says. \u201cMy mother never let me go out. I feel bad about going behind her back like that, but I learnt a lot. I used to have a lot of regular high school friends, but I have had situations with some of them and have had to cut them off. Now, I have family that live in the middle of war. I told them, \u2018Just be careful.\u2019 I learnt that in the past. It was just about being outside and learning stuff.\u201d<\/p>\n

\"Picture<\/a>Bandeau bra and pants both by NASIR MAZHAR and trousers by CHRISTOPHER SHANNON<\/em><\/p>\n

One day, back in 2008, she hit Keef up on MySpace, and Franklin was invited to Stonecutter Recording Studios, the scene\u2019s central institution (\u201cpretty much where it all happens. I\u2019ve seen rappers jump each with guns there and stuff like that,\u201d says Roche). There, she met rappers like Keef\u2019s cousin Fredo Santana and his crew, Glory Boyz Entertainment\u2019s SD. \u201cEveryone in the studio was like man, \u2018she go hard, you know?\u2019 It made me feel good and made me wanna get serious.\u201d It was also where Franklin dreamed up her nom de plumme (Sasha, because her Uncle said she reminded her of Beyonce, AKA Sasha Fierce). \u201cI thought, \u2018I finna \u2019bout to get serious and keep making songs\u2026\u2019 I never stopped, I never just gave up. I stopped recording raps into Voice Notes and learned how to convert to MP3\u2026 stuff like that.\u201d<\/p>\n

Fast forward to late 2012 and Franklin is busy working on her third mixtape, Round 3: The Knockout<\/i>. She gets a direct message on Twitter from Diplo, asking her whether she\u2019d like to collaborate.\u00a0 \u201cHe reached out to me, but I didn\u2019t know anything about him. I told my manager – because I noticed he had a lot of followers \u2013 that some guy named Diplo had contacted me. He was all: \u2018Diplo is fucking huge!\u2019 So he sent me some beats and one especially caught my attention. He was 100 from then on and I ended up on tour with him.\u201d The tune, \u201cDamn\u201d is a typically frantic, whizzing Dip-beat, and opens a player packed out with sugar rush energy. Kreayshawn makes an appearance on \u201cKill Bill\u201d and Brooklyn\u2019s Queer Rap overlord Le1f knocks out a verse or two on the mix\u2019s highlight, \u201cTo The Girls\u201d.<\/p>\n

Busy working on her newest full length, tentatively titled Nutty Raw, <\/i>Franklin\u2019s a ball of pierced-eyed belief and optimism. We veer off topics of Chi-town rap\u2019s continued problems [a brief scan of community crime domain Homicide Watch Chicago<\/i> is indicative of this. It\u2019s latest story is of the fatal shooting of Keef affiliate Lil Durk, who was murdered outside a South Shore Recording studio in September] and stick to the positives. \u201cI would love to meet [her childhood heroine] Nicki Minaj one day. I can\u2019t wait to be where she\u2019s at.\u201d<\/p>\n

Words Jack Mills<\/em>
\nPhotographer Sam Bayliss Ibram<\/em>
\nFashion Madeleine \u00d8stlie<\/em>
\nHair Kota at Caren using BUMBLE AND BUMBLE\u00a0<\/em>
\nMakeup Ann Sofie-Costa using M.A.C COSMETICS\u00a0<\/em>
\nPhotographic Assistance Ruth Coutinho<\/em>
\nFashion Assistance Charlotte Davy<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Chi-Town\u2019s heiress apparent sets the bar(s) high.<\/p>\n","protected":false},"author":4,"featured_media":28410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3632,9418,9419,9409],"tags":[5303,3299,5278,5302,1078],"acf":[],"yoast_head":"\nPROFILE: SASHA GO HARD | Wonderland<\/title>\n<meta name=\"description\" content=\"PROFILE: SASHA GO HARD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2014\/03\/14\/profile-sasha-go-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROFILE: SASHA GO HARD | Wonderland\" \/>\n<meta property=\"og:description\" content=\"PROFILE: SASHA GO HARD.\" \/>\n<meta property=\"og:url\" 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