{"id":25818,"date":"2013-12-09T17:42:36","date_gmt":"2013-12-09T17:42:36","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=25818"},"modified":"2014-01-03T18:48:48","modified_gmt":"2014-01-03T18:48:48","slug":"cat","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/12\/09\/cat\/","title":{"rendered":"CAT: FASHION YOUR FUTURE"},"content":{"rendered":"
Trust CAT with your New World Order footwear jam.<\/p>\n
<\/span><\/b><\/p>\n CAT is one of those rare footwear brands to not only pick out and platform an uncanny array of graduate designers (the likes of Elise Ngobi and Mayada Khammu were both nascent discoveries), but offer them industry experience, creative breathing space and, woah, actual real world cashmoney.<\/p>\n <\/a><\/p>\n For Fashion Your Future, its new project for A\/W14, they teamed up with a number of London\u2019s industrialists to head-scratch their way through the city\u2019s young designing talent. Among the panellists, which includes Drapers\u2019 Graeme Moran and the brand\u2019s own Adam Green, are Wonderland<\/i> favourites, British Fashion Council\u2019s Martine Rose and designer Alex Mattssen. Submitters (more info here)<\/a> are asked to send in illustrations of how they would re-imagine CAT\u2019s Colorado boot silhouette. The winners will not only have their work shown on a London Collections: Men runway in February, but will be offered the chance to work alongside the house\u2019s creative staff.<\/p>\n <\/p>\n Wonderland <\/i>caught up with Martine Rose and Alex Mattsson to chat through the collaboration.<\/p>\n <\/a>\u00a0\u00a0 WONDERLAND: You both have a long-standing creative partnership with the 1991-spawned brand. Why do you both enjoy working with CAT? Do they offer as much creative breathing space as they seem to?<\/b><\/p>\n \u00a0<\/i>Martine Rose:My collaboration with CAT has been ongoing since 1998, when they supported my very first catwalk show as part of MAN. We subsequently worked together for another four seasons, with three full collaborations that were stocked in Colette in Paris and ASOS. When they approached me to be part of this project, I was really excited! \u00a0I have never worked with Alex before, but I\u2018m looking forward to it. The space they gave me is so rare in this industry. They completely supported my process and ideas, and facilitated them as much as they possible. \u00a0I was really spoilt, it was an incredible luxury.<\/p>\n Alex Mattson: Martine Rose and James Long who have done it in the past. I was kind of the next in line. I needed shoes for a few A\/W13 shows I was doing and they do work-wear type shoes, so that\u2019s how I got in touch with them in the first place. In terms of creative freedom, I just drew the designs, around five in total, and they picked the ones they liked, and we put it all into the final design \u2013 it\u2019s dream situation for a designer. At the end of the day, we are trying to make a product that\u2019s going to work in a shop and sell and still be wearable.<\/p>\n <\/p>\n <\/p>\n