{"id":25378,"date":"2013-11-15T17:32:30","date_gmt":"2013-11-15T17:32:30","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=25378"},"modified":"2016-09-22T14:27:30","modified_gmt":"2016-09-22T14:27:30","slug":"profile-ice-watch","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/11\/15\/profile-ice-watch\/","title":{"rendered":"Profile: ICE-WATCH"},"content":{"rendered":"
Ice-watch is the mega popular multi coloured silicone watch brand set up by Belgian Jean Pierre Lutgen. <\/p>\n
Here he talks about what drove him to conquer the world of time.<\/p>\n
WONDERLAND: Why did you want to set up your own watch brand?<\/strong><\/p>\n Jean Pierre Lutgen: One of my biggest aspirations was to create a brand that is respected by my customers and stood the test of time. Regarding the birth of Ice-Watch, one day I spotted a watch on a table and had a revelation. Everything started from this point. Like the person who spotted Claudia Schiffer in a bar in Germany, I too sensed the potential of this one watch. I wanted to create a silicone wristband watch in a huge range of bright colours, which didn\u2019t exist on the market at the time.<\/p>\n What have been some memorable highpoints in your journey from one little watch to a whole empire?<\/strong><\/p>\n The Registration of the Ice-Watch trademark at OHIM in 2006 is undoubtedly key. Without this, the brand would not exist. The second one is, without hesitation, Baselworld 2009. We took part to the most important fair in the watch industry which is held each year in Basel in Switzerland!<\/p>\n \u00a0Did you realise your product had such huge potential when you started out?<\/strong><\/p>\n We did not realise but we believed in it! We were firmly convinced of the strength of our product. Our start was a very exciting period nevertheless corresponded to taking huge risks.<\/p>\n