{"id":22647,"date":"2013-08-30T13:27:58","date_gmt":"2013-08-30T13:27:58","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=22647"},"modified":"2013-08-30T14:54:28","modified_gmt":"2013-08-30T14:54:28","slug":"introducing-black-scale-comes-to-selfridges","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/08\/30\/introducing-black-scale-comes-to-selfridges\/","title":{"rendered":"Introducing:  Black Scale Comes to Selfridges"},"content":{"rendered":"<p>The San Francisco brand Black Scale is the newest label to enter <a href=\"\/tag\/selfridges\/\" target=\"_blank\">Selfridges&#8217;<\/a> already legendary Men&#8217;s Contemporary Department.<\/p>\n<p><!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-22648\" alt=\"BS1\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/BS1.jpg\" \/><\/p>\n<p><a href=\"\/tag\/selfridges\/\" target=\"_blank\">Selfridges<\/a> are adding another amazingly cool collection to their new contemporary menswear department: Black Scale, the San Francisco based streetwear brand is arriving this week. Launched in 2007 and known for their awesomely eerie range of slogan tees and printed sweats, the label has taken off after recent collaborations with artist Jun Cha, New York designers Amongst Friends and A$AP Rocky and the A$AP Mob.<\/p>\n<p>The line has a darker aesthetic than other streetwear brands out there; gothic and occult imagery on a subdued colour palette and strong, unnerving slogans showcase a sinister and conceptual tone. Upside down crosses, flags and cosmic imagery suggest a kind of atheist and political message, an intelligent, controversial and unapologetic visual that maybe other brands would shy away from. The overall look is clean and minimal with a hard edge, its contemporary design depicting complex ideas.<\/p>\n<p>Black Scale is on a totally different level to the bright clashing patterns, gimmicky cartoon graphics or juvenile humour that dominates the streetwear scene these days (YOLO t-shirts- enough already!). Streetwear has evolved, and it\u2019s mature, edgy and fresh.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22649\" alt=\"BS4\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/BS4.jpg\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22650\" alt=\"BS5\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/BS5.jpg\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22651\" alt=\"BS2\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/BS2.jpg\" \/><\/p>\n<p><em><strong>Black Scale is available at Selfridges stores and <a href=\"http:\/\/www.selfridges.com\/\" target=\"_blank\">www.selfridges.com<\/a><\/strong><\/em><\/p>\n<p><em>Words: <em>Kayleigh Rawlings (follow Kayleigh on Twitter <a href=\"https:\/\/twitter.com\/kayleighar\" target=\"_blank\">@kayleighar<\/a>)<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The San Francisco brand Black Scale is the newest label to enter Selfridges&#8217; already legendary Men&#8217;s Contemporary Department.<\/p>\n","protected":false},"author":4,"featured_media":22652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[4866,669],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing: Black Scale Comes to Selfridges | Wonderland<\/title>\n<meta name=\"description\" content=\"Introducing: Black Scale Comes to Selfridges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2013\/08\/30\/introducing-black-scale-comes-to-selfridges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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