{"id":22484,"date":"2013-08-23T14:03:57","date_gmt":"2013-08-23T14:03:57","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=22484"},"modified":"2013-08-23T14:03:57","modified_gmt":"2013-08-23T14:03:57","slug":"diesel-reboot-diesel-aw13-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/08\/23\/diesel-reboot-diesel-aw13-ad-campaign\/","title":{"rendered":"Diesel Reboot:  Diesel AW13 Ad Campaign"},"content":{"rendered":"<p><a href=\"\/tag\/nicola-formichetti\/\" target=\"_blank\">Nicola Formichetti&#8217;s<\/a> first ad campaign as Artistic Director of Diesel showcases the coolest, bravest, and decidedly badass up and coming creatives on the fashion block. <!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-22486\" alt=\"DieselRebootKIKO3-JAKOB\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/DieselRebootKIKO3-JAKOB.jpg\" \/><\/p>\n<p>In his first advert campaign as Artistic Director of <a href=\"\/tag\/diesel\/\" target=\"_blank\">Diesel<\/a>, <a href=\"\/tag\/nicola-formichetti\/\" target=\"_blank\">Nicola Formichetti<\/a> has taken an unusual route &#8212; no models. Instead, Formichetti has teamed up with photographers (and directors of <a href=\"\/2013\/08\/7-wonders-deconstructing-lady-gagas-looks-in-applause\/\" target=\"_blank\">Lady Gaga&#8217;s Applause<\/a>) <a href=\"\/tag\/inez-vinoodh\/\" target=\"_blank\">Inez and Vinoodh<\/a> to create a series of portraits featuring some of the best and most individual up and coming creatives in fashion, art and beyond.<\/p>\n<p>&#8220;The idea for this campaign was to merge the classic portrait photographic style featuring the new heroes of today&#8217;s generation: the digital influencers and creators,&#8221; says <a href=\"\/tag\/nicola-formichetti\/\" target=\"_blank\">Formichetti.<\/a> &#8220;Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people&#8217;s souls.&#8221;<\/p>\n<p>Diesel Reboot is the first major project <a href=\"\/tag\/nicola-formichetti\/\" target=\"_blank\">Formichetti<\/a> has helmed since his appointment at <a href=\"\/tag\/diesel\/\" target=\"_blank\">Diesel<\/a>. Creating a rather unique presence on Tumblr (<a href=\"http:\/\/dieselreboot.tumblr.com\/\" target=\"_blank\">dieselreboot.tumblr.com<\/a>), Diesel Reboot brought together a community of fresh, new creatives both online and in campaign presented &#8220;meet-ups.&#8221; The result were countless new projects and commissions, all created by these artists and innovators, under the Diesel umbrella, showcased in international media publications and credited artworks around the world.<\/p>\n<p>The <a href=\"\/tag\/aw13\/\" target=\"_blank\">AW13<\/a> ad campaign features a total of 18 individuals, with highlights including Bronx-born graffitti artist\u00a0 Michele Calderon, Japanese actress Kiko Mizuhara, and Casey Legler, the female Olympian turned top male supermodel (alright, maybe there&#8217;s a few models in there). And unlike a regular shoot campaign with a thousand different hands, each star-to-be was self-styled in the brand staples &#8212; <a href=\"\/tag\/diesel\/\" target=\"_blank\">Diesel<\/a> denim and leather &#8212; customised by Formichetti.<\/p>\n<p>Undoubtedly one of the coolest and more individual campaigns this year, we&#8217;ll keep on the lookout for more of #DIESELREBOOT.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22485\" alt=\"DieselRebootMICHELLE-BOB\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/DieselRebootMICHELLE-BOB.jpg\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22488\" alt=\"DieselRebootBENJAMIN-JAKE\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/DieselRebootBENJAMIN-JAKE.jpg\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22487\" alt=\"DieselRebootNIKITA-IRA\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/08\/DieselRebootNIKITA-IRA.jpg\" \/><\/p>\n<p><em>Words: Elise Marraro (follow Elise on Twitter <a href=\"https:\/\/twitter.com\/PardonMe_Lissie\" target=\"_blank\">@PardonMe_Lissie<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicola Formichetti&#8217;s first ad campaign as Artistic Director of Diesel showcases the coolest, bravest, and decidedly badass up and coming creatives on the fashion block.<\/p>\n","protected":false},"author":4,"featured_media":22486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[556,4844,4115,4053],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diesel Reboot: Diesel AW13 Ad Campaign  | Wonderland<\/title>\n<meta name=\"description\" content=\"Diesel Reboot: Diesel AW13 Ad Campaign .\" 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