{"id":21948,"date":"2013-08-05T10:51:18","date_gmt":"2013-08-05T10:51:18","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=21948"},"modified":"2013-09-06T13:48:33","modified_gmt":"2013-09-06T13:48:33","slug":"hey-nike-women-like-trainers-too","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/08\/05\/hey-nike-women-like-trainers-too\/","title":{"rendered":"Hey Nike, Women Like Trainers Too"},"content":{"rendered":"
Meet Emily Hodgson and Emilie Riis, the women behind the Purple Unicorn Planet campaign to get Nike to make trainers that don’t come in pink, yellow or purple.<\/p>\n
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Once upon a time, no fashion editor would be seen running around Fashion Week in comfy trainers – but oh, times have changed, and it seems like everyone’s got some Air Max 1s to pair with their Miu Miu handbag. But while male customers can pick from an endless palette of colour pathways, women who aren’t into fluro or pink have a considerably limited range to play with. And if you want to get your size 5 feet into a pair of men’s trainers? Forget about it.<\/p>\n
This sad state of affairs has driven Emily Hodgson and Emilie Riis to set up Purple Unicorn Planet<\/a>, their ultimate fantasy sneaker site. Collecting images of mens-size only trainers, Hodgson and Riis are campaigning Nike<\/a> – their favourite label – to start working on making these sneakers available to girls (their accompanying hashtag is, obviously, #pleasejustdoit).<\/p>\n “Despite what a generation of bad TV sitcoms have told you, we aren\u2019t all the same and we don\u2019t all like the same things,” the pair say on their website. Their focus is primarily on the Nike Lunar Force 1 Fuse Premium and the Nike Air Force line, but there’s now a specific section of their site, Trainer Park<\/a>, where PUP readers can submit Nike trainers they’re dying to get in their size. Wonderland<\/em> spoke to the pair to find out more about their campaign.<\/p>\n