{"id":21249,"date":"2013-07-09T12:33:05","date_gmt":"2013-07-09T12:33:05","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=21249"},"modified":"2013-10-01T14:27:20","modified_gmt":"2013-10-01T14:27:20","slug":"david-finch-directs-rooney-mara-in-calvin-kleins-new-downtown-fragrance","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/07\/09\/david-finch-directs-rooney-mara-in-calvin-kleins-new-downtown-fragrance\/","title":{"rendered":"David Finch directs Rooney Mara in Calvin Klein&#8217;s Downtown fragrance ad"},"content":{"rendered":"<p>Rooney Mara stars in the new David Fincher-directed ad for <a href=\"\/tag\/calvin-klein\">Calvin Klein<\/a>&#8216;s newest fragrance.<\/p>\n<p><!--more--><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/_0JMFIVzo9c\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>David Finch and Rooney Mara have a history of producing dark, edgy work &#8211; we loved their take on Lisbeth Salander in The Girl With The Dragon Tattoo &#8211; so it should come as no surprise that their Calvin Klein ad is just as gritty. You can watch Mara in action in the black-and-white <a href=\"\/tag\/campaign\">campaign<\/a> video above.<\/p>\n<p>Downtown is Calvin Klein&#8217;s newest fragrance aimed at an edgier youth market &#8211; this isn&#8217;t your average girly perfume, which is probably why they tapped Mara to front the campaign. Sure, her huge doe eyes might scream &#8216;damsel in distress&#8217;, but her film roles &#8211; from the murderous wife in Steven Soderbergh&#8217;s Side Effects to, er, the murderous hacker in The Girl With The Dragon Tattoo &#8211; are anything but. And whoever chose Yeah Yeah Yeah&#8217;s &#8216;Runaway&#8217; for the soundtrack deserves major props, too.<\/p>\n<p>As for the scent itself, cK describe it as a floral, woody fragrance with top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum. It comes out this month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rooney Mara stars in the new David Fincher-directed ad for Calvin Klein&#8216;s newest fragrance.<\/p>\n","protected":false},"author":4,"featured_media":21252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3632,9418],"tags":[177,2685,3346,1492,746,1495],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Finch directs Rooney Mara in Calvin Klein&#039;s Downtown fragrance ad | Wonderland<\/title>\n<meta name=\"description\" content=\"David Finch directs Rooney Mara in Calvin Klein&#039;s Downtown fragrance ad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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