{"id":21035,"date":"2013-06-28T16:17:51","date_gmt":"2013-06-28T16:17:51","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=21035"},"modified":"2013-07-02T10:33:39","modified_gmt":"2013-07-02T10:33:39","slug":"happy-10th-birthday-superdry","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/06\/28\/happy-10th-birthday-superdry\/","title":{"rendered":"Happy 10th birthday, Superdry!"},"content":{"rendered":"<p>Not everybody gets to celebrate their birthday at Battersea Power Station, but it&#8217;s a different story when you&#8217;re Superdry.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"\/2013\/06\/happy-10th-birthday-superdry\/superdry-umbrellas-at-the-10-year-party\/\" rel=\"attachment wp-att-21036\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-21036\" alt=\"Superdry Umbrellas at the 10 Year Party\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/Superdry-Umbrellas-at-the-10-Year-Party-e1372429420279.jpg\" \/><\/a><\/p>\n<p>What did you do for your tenth birthday? Getting into a fight with your best friend at your McDonald&#8217;s party and then crying because your parents didn&#8217;t get you a Tamagotchi? Yeah, us too. Not everyone gets to throw a birthday party in the impressive hulk of Battersea Power Station, but then most people aren&#8217;t hugely successful and internationally recognised labels like <a href=\"http:\/\/www.superdry.com\">Superdry<\/a>.<\/p>\n<p>Directors and co-founders Julian Dunkerton and James Holder played host to the celebration, which saw neo-shoegaze favourites Coves soundtrack an exclusive runway show of Superdry&#8217;s <a href=\"\/tag\/ss14\">SS14<\/a> collection. Obviously, this being Britain, the weather didn&#8217;t hold up, so people drank themselves warm on apricot Mai Tais and Dark &#8216;n&#8217; Stormy cocktails and snacked on fried chicken and hot dogs from Motherclucker and Engine street food vans. Although we didn&#8217;t eat that much fried chicken (promise) &#8211; going by their collection,\u00a0<a href=\"\/tag\/ss14\">SS14<\/a>\u00a0seems to be all about baring your pins and summertime skin. If only the weather would oblige&#8230;<\/p>\n<p><a href=\"\/2013\/06\/happy-10th-birthday-superdry\/superdry-10-year-party-at-battersea-power-station-interior\/\" rel=\"attachment wp-att-21042\"><img decoding=\"async\" class=\"size-full wp-image-21042 alignnone\" alt=\"Superdry 10 Year Party at Battersea Power Station interior\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/Superdry-10-Year-Party-at-Battersea-Power-Station-interior-e1372427044483.jpg\" \/><\/a><\/p>\n<p><a href=\"\/2013\/06\/happy-10th-birthday-superdry\/the-coves-perform-at-the-superdry-10-year-party-3\/\" rel=\"attachment wp-att-21041\"><img decoding=\"async\" class=\"size-full wp-image-21041 alignnone\" alt=\"The Coves perform at the Superdry 10 Year Party 3\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/The-Coves-perform-at-the-Superdry-10-Year-Party-3-e1372429303835.jpg\" \/><\/a><\/p>\n<p><a href=\"\/2013\/06\/happy-10th-birthday-superdry\/catwalk-at-superdry-10-year-party\/\" rel=\"attachment wp-att-21038\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21038 alignnone\" alt=\"Catwalk at Superdry 10 Year Party\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/Catwalk-at-Superdry-10-Year-Party-e1372429344815.jpg\" \/><\/a>\u00a0<a href=\"\/2013\/06\/happy-10th-birthday-superdry\/catwalk-at-superdry-10-year-party-2\/\" rel=\"attachment wp-att-21039\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21039\" alt=\"Catwalk at Superdry 10 Year Party 2\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/Catwalk-at-Superdry-10-Year-Party-2-e1372429354957.jpg\" \/><\/a><\/p>\n<p><a href=\"\/2013\/06\/happy-10th-birthday-superdry\/catwalk-at-the-superdry-10-year-party\/\" rel=\"attachment wp-att-21040\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21040 alignnone\" alt=\"Catwalk at the Superdry 10 Year Party\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/06\/Catwalk-at-the-Superdry-10-Year-Party-e1372429316604.jpg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not everybody gets to celebrate their birthday at Battersea Power Station, but it&#8217;s a different story when you&#8217;re Superdry.<\/p>\n","protected":false},"author":4,"featured_media":21042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[4438,2180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Happy 10th birthday, Superdry! 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