{"id":18813,"date":"2013-05-13T14:27:47","date_gmt":"2013-05-13T14:27:47","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=18813"},"modified":"2013-05-13T16:46:29","modified_gmt":"2013-05-13T16:46:29","slug":"casette-playa-x-juju-exclusive-interview","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/05\/13\/casette-playa-x-juju-exclusive-interview\/","title":{"rendered":"Cassette Playa \u00d7 JuJu &#8211; Exclusive Interview"},"content":{"rendered":"<p>Carri Munden, the one-woman wonder behind Cassette Playa, lets us in on an exclusive preview of her new collection with JuJu shoes.<\/p>\n<p><!--more--><\/p>\n<p><center><a href=\"\/2013\/05\/casette-playa-x-juju-exclusive-interview\/casette-playa-x-juju-shoes-collaboration-1\/\" rel=\"attachment wp-att-18816\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18816\" alt=\"Casette Playa x JuJu Shoes Collaboration 1\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/05\/Casette-Playa-x-JuJu-Shoes-Collaboration-1-e1368453546650.jpg\" \/><\/a><\/center>We can only dream of being a character in a Casette Playa show. Carri Munden&#8217;s bold visions pretty much defines the digital generation we live in: using interactive installation, animation, and augmented reality, she creates a hybrid world of her own.<\/p>\n<p>The self-declared paganist&#8217;s powers have garnered her four MAN shows and a nomination for best menswear designer in 2007 alongside Alexander McQueen and Christopher Bailey. When Carri isn\u2019t busy transforming celebrities like Rihanna and M.I.A. into exotic avatars &#8211; complete with horns and headdress &#8211; this modest, well-spoken blonde eschews the spotlight, and prefers to visit the British Museum. We spoke to her about her latest collaboration with JuJu shoes.<\/p>\n<p><strong>Carrie, can you tell us a bit about your latest collaboration? <\/strong><\/p>\n<p>I\u2019ve always been a Juju fan. I got a silver glittery pair when I was 13: I still live in them. I was happy to find that they still made them, since its important to me to support UK manufacturers and industries. So I tracked Juju down to see if they wanted to do a collaboration, and they did.<\/p>\n<p><strong>As if they would say no to you. What do your custom designs look like?<\/strong><\/p>\n<p>I did a pink and a blue pair, glittery, with 3D hearts and an animal print on the inner decals &#8211; the first time Juju did that.<\/p>\n<p><strong>What kind of girl do you want to see wearing your clothes?<\/strong><\/p>\n<p>Someone tough, strong, who knows herself, and has confidence. But she can be geeky and nerdy too. That\u2019s hot.<\/p>\n<p><strong>What influences can you name?<\/strong><\/p>\n<p>Subcultures, mostly. Any tribes, whether a group of sports players or in the Amazon. I don\u2019t watch TV except nature programmes to chill out. I wanted to be a veterinarian when I was younger, so I use many animal prints. I&#8217;m also a paganist; I celebrate all the solstices. The 90s skater scene &#8211; the pastels, fluorescents, that blue sky that you get in California&#8230; I was actually there when Kurt Cobain died.<\/p>\n<p><strong>Are you also into grunge?<\/strong><\/p>\n<p>I grew up on the south coast, so I&#8217;m more into rave, jungle, and UK garage. I&#8217;m also a fan of hard-core and metal bands like Black Norwegian.<\/p>\n<p><strong>Any sources of inspiration that might surprise us?<\/strong><\/p>\n<p>Whenever I&#8217;ve free time, I go to the British Museum.They have amazing Aztec, Mayan, and Egyptian sections. The building itself is also amazing. And it&#8217;s free!<\/p>\n<p><a href=\"\/2013\/05\/casette-playa-x-juju-exclusive-interview\/cassetteplaya-x-juju-shoes-collaboration\/\" rel=\"attachment wp-att-18815\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18815\" alt=\"CassettePlaya x JuJu Shoes Collaboration\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/05\/CassettePlaya-x-JuJu-Shoes-Collaboration-e1368443134426.jpg\" \/><\/a><\/p>\n<p><strong>What are you working on at the moment?<\/strong><\/p>\n<p>I\u00b4ve taken two seasons off to do small collaborations, like with Juju. I\u00b4m working on the identity of my womenswear collection. It&#8217;s still going to be strong, playful &#8211; and a bit slutty.<\/p>\n<p><strong>Speaking of slutty, why are your female models often nude, like in the girl-on-girl action in the Power Turbo video? <\/strong><\/p>\n<p>It is meant to be very empowering. When I visited the Juju factory in Northampton, there was an old framed Sun shoot in the bathroom that was really sexy, and I wanted to recreate that. I didn&#8217;t use typical girl models; they&#8217;d all had their boobs out before. I didn&#8217;t consider a traditional male gaze. I imagined them more as a tribe of Amazons, maybe getting a bit girl-on-girl, but if anyone tried to mess with them, they wouldn&#8217;t hesitate to kick their ass. I hope no one considers it degrading.<\/p>\n<p><strong>Is there a political statement behind your brand, like Vivienne Westwood&#8217;s?<\/strong><\/p>\n<p>When I first started, I looked into making sure that none of my T-shirts were made in sweatshops. But I think if you\u2019re going to do it, you have to do it all the way. All levels of production must be self-sustainable. I dream of it becoming economically possible for me one day. I admire women like Vivienne Westwood, who prove that you can be both a successful designer and businesswoman.<\/p>\n<p><strong>What would be your dream collaboration?<\/strong><\/p>\n<p>I would love to design my own videogame one day.<\/p>\n<p><strong>Can we expect more boobs?<\/strong><\/p>\n<p>Definitely more boobies. My mum says I\u00b4m obsessed with them.<\/p>\n<p><strong>Well, you know what they say about how your mother\u2019s always right&#8230;<\/strong><\/p>\n<p>Yeah, unfortunately it\u2019s true. She is always right.<\/p>\n<p><strong><em>Casette Playa for JuJu shoes will be available exclusively at <a href=\"http:\/\/machine-a.com\">Machine-A<\/a> store in London on 20th May 2013. <a href=\"http:\/\/cassetteplaya.com\/\">cassetteplaya.com<\/a><\/em><\/strong><\/p>\n<p><em>Words: Christine Jun (Follow Christine on Twitter at <a href=\"http:\/\/www.twitter.com\/christinecocoj\">@christinecocoj<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carri Munden, the one-woman wonder behind Cassette Playa, lets us in on an exclusive preview of her new collection with JuJu shoes.<\/p>\n","protected":false},"author":4,"featured_media":18816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[4321,4324,4323,4076,1439,4322],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cassette Playa x JuJu - Exclusive Interview | Wonderland<\/title>\n<meta name=\"description\" content=\"Cassette Playa x JuJu - Exclusive Interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2013\/05\/13\/casette-playa-x-juju-exclusive-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cassette Playa x JuJu - Exclusive Interview | Wonderland\" \/>\n<meta property=\"og:description\" content=\"Cassette Playa x JuJu - Exclusive Interview.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wonderlandmagazine.com\/2013\/05\/13\/casette-playa-x-juju-exclusive-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Wonderland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WonderlandMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-13T14:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-13T16:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2013\/05\/Casette-Playa-x-JuJu-Shoes-Collaboration-1-e1368453546650.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wonderland Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:site\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wonderland Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2013\/05\/13\/casette-playa-x-juju-exclusive-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2013\/05\/13\/casette-playa-x-juju-exclusive-interview\/\"},\"author\":{\"name\":\"Wonderland Staff\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/#\/schema\/person\/6dc3b150149b9a6c43bd0d6277c3c000\"},\"headline\":\"Cassette Playa \u00d7 JuJu &#8211; 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