{"id":14120,"date":"2013-02-21T16:27:33","date_gmt":"2013-02-21T16:27:33","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=14120"},"modified":"2013-04-16T06:43:38","modified_gmt":"2013-04-16T06:43:38","slug":"labelmaker-double-denim","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/02\/21\/labelmaker-double-denim\/","title":{"rendered":"LABELMAKER:  Double Denim"},"content":{"rendered":"<p>We speak to Hari Ashurst and Jack Thomas, the two musical upstarts behind Double Denim, the London label that&#8217;s signing some of the most exciting talent around. Plus, an exclusive mix.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/02\/P1010136-e1361457643133.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/02\/P1010136-e1361457643133.jpg\" alt=\"Double Denim\" title=\"Double Denim\" class=\"alignnone size-full wp-image-14121\" \/><\/a><\/p>\n<p><iframe width=\"100%\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F78903785%3Fsecret_token%3Ds-tVHVr\"><\/iframe><\/p>\n<p>In just a few short years, the two trendsetters have nurtured the Double Denim brand from in-the-know music blog into one of the most impressive indie labels to emerge out of the capital, snapping up <em>Wonderland <\/em> favourites Outfit, Pandr Eyez and Amateur Best for their ultra-discerning roster. <\/p>\n<p><strong>How did Double Denim develop from a blog into a label?<\/strong><\/p>\n<p>We had a really really neurotic approach to running a blog. Rules like, we could only post an artist so long as nobody else had blogged them, and even then only if they had a really minuscule amount of plays on Myspace. Plus it had to be really really good. Problem is there&#8217;s not exactly enough music that fits that criteria to keep a daily blog. In essence we were running the blog like a hyperactive 7&#8243; label anyway. We just didn&#8217;t know it at first. <\/p>\n<p><strong>How did you guys meet?<\/strong><\/p>\n<p>Jack was DJing and I was making music and playing out in London a bit. We sort of met through that and it didn&#8217;t take long to realise that we had the same ideas and obsessions about new music. After the blog became the label, we had a few different ideas of how to run it before settling on being a singles label (at least initially). We tried out doing a few split 7&#8243; singles before realising that purity is best. <\/p>\n<p><strong>Describe the DD sound in a sentence?<\/strong><\/p>\n<p>Pop music made by outsiders. <\/p>\n<p><strong>Would DD ever sell out to a major label?<\/strong><\/p>\n<p>The labels we feel kinship with are all independent or belong to a more indie-minded set-up. Not gonna say never, because we might discover the next Justin Bieber and want to have some fun in the future, but it&#8217;s just not something we&#8217;ve thought about. Part of the fun of doing it ourselves is that small victories feel like really really big ones. At a major label you might sell 20k records and be chalked up as a failure, which is difficult to comprehend. 20,000 people is a lot of people. <\/p>\n<p><strong>So how do you select ?<\/strong><\/p>\n<p>We try to meet them, hang out, really get a sense of why they&#8217;re making music and where their ideas are taking them. Jack flew over to New York recently to meet one of the artists we&#8217;re releasing next. You know when you&#8217;ve reached a tipping point between finding a good artist and finding someone you want to release or work with. <\/p>\n<p><strong>Has your aesthetic grown or changed since DD\u2019s conception?<\/strong><\/p>\n<p>We never started the label and said it&#8217;s going to be this thing or that thing. I often wondered <\/p>\n<div ><a href='http:\/\/cialis-no-prescriptions.org\/'>no prescription cialis<\/a><\/div>\n<p> whether we should, especially when you see some other labels with really strong aesthetics from the start, but I think letting the releases and music define the label as you go is the most honest way of doing it. <\/p>\n<p><strong>Are there particular challenges to running a successful label?<\/strong><\/p>\n<p>It&#8217;s a competitive time for running a label. Not only do you have dozens of artists with their own labels now but it&#8217;s also just as easy for a new artist to release something online without a label at all. That&#8217;s totally a good thing, but definitely a challenge for a smaller label. We have to approach each release almost like a collaboration and put a lot of energy into what we can add to make it worthwhile. <\/p>\n<p><strong>What does the future hold for Double Denim?<\/strong><\/p>\n<p>We&#8217;re probably going to work on less singles and more EPs and full-length projects. There&#8217;s something magical about a 7&#8243; but it&#8217;s fleeting. We&#8217;ve got three EP releases for Spring that aren&#8217;t announced yet and some more stuff that will be ready for later in the year too.<\/p>\n<p><em>Double Denim singing Amateur Best&#8217;s album is out now. <a href=\"http:\/\/www.doubledenimrecords.com\/\">www.doubledenimrecords.com<\/a><\/p>\n<p><em>Words: Zing Tsjeng<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We speak to Hari Ashurst and Jack Thomas, the two musical upstarts behind Double Denim, the London label that&#8217;s signing some of the most exciting talent around. Plus, an exclusive mix.<\/p>\n","protected":false},"author":4,"featured_media":14121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9419],"tags":[3441,3622,3621,559,3623,1632,3620],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LABELMAKER: Double Denim | Wonderland<\/title>\n<meta name=\"description\" content=\"LABELMAKER: Double Denim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2013\/02\/21\/labelmaker-double-denim\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LABELMAKER: Double Denim | Wonderland\" \/>\n<meta property=\"og:description\" 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