{"id":12724,"date":"2013-01-02T11:57:50","date_gmt":"2013-01-02T11:57:50","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=12724"},"modified":"2013-01-02T11:57:50","modified_gmt":"2013-01-02T11:57:50","slug":"eudon-choi-from-menswear-to-womenswear","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2013\/01\/02\/eudon-choi-from-menswear-to-womenswear\/","title":{"rendered":"EUDON CHOI:  From menswear to womenswear"},"content":{"rendered":"<p>London\u2019s calling card in the fashion industry has long been its role as a hub for fresh young talent, catapulting local names like Kane, Pilotto, Katrantzou and the like to global status. Seoul-born designer and London convert <a href=\"http:\/\/www.eudonchoi.com\">Eudon Choi<\/a> seems next to head for the stratosphere.<\/p>\n<p><!--more--><\/p>\n<p ><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12725 aligncenter\" title=\"Eudon Choi\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi1-e1357127606366.jpg\" alt=\"Eudon Choi\" \/><\/a><\/p>\n<p><strong>Starting from the beginning, why did you choose London for your women\u2019s wear education? It&#8217;s a far move from Seoul, after all.<\/strong><\/p>\n<p>I wanted to stretch myself and get a European perspective on fashion so I applied for the womenswear MA at the Royal College of Art and was lucky enough to get a place. I fell in love with London almost immediately and even while studying I knew I wanted to make it my home.<\/p>\n<p><strong>What do you think makes London such a nurturing place for up-and-coming designers?<\/strong><\/p>\n<p>London is the best place in the world to be for a young designer. There is some much talent, freedom to experiment, and support here. All of these things helped me get to where I am today.<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi3.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-12726\" title=\"Eudon Choi Spring\/Summer 2013\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi3-e1357127703890.jpg\" alt=\"Eudon Choi Spring\/Summer 2013\" \/><\/a> <a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-12727\" title=\"Eudon Choi Spring\/Summer 2013\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/eudonchoi2-e1357127738529.jpg\" alt=\"Eudon Choi Spring\/Summer 2013\" \/><\/a><\/p>\n<p><strong>Is there any pressure to stand out as a designer?<\/strong><\/p>\n<p><strong><\/strong>I don\u2019t see myself competing with other designers because think I have a distinct point of view, nor do I see myself as the next this or the next that. I just continue to do what I do in evolving the Eudon Choi aesthetic.<\/p>\n<p><strong>And how would you characterize that aesthetic?<\/strong><\/p>\n<p>In a nutshell, it\u2019s masculine yet feminine. I also stress a mix of fabrics and the exploration of textures.<\/p>\n<p><strong>Do any influences from your childhood or hometown come into play in your work?<\/strong><\/p>\n<p>Sometimes I see it in my work. For me, it\u2019s all about the cut and engineering of a garment and the juxtaposing of textures, but I wouldn\u2019t say that that is because I am Korean.<\/p>\n<p><strong>What about your background in menswear?<\/strong><\/p>\n<p>I focused on menswear initially because I could then just design the type of clothes that I wanted to wear. When I moved to womenswear, I think that those techniques really helped make the clothes wearable.<\/p>\n<p><strong>Would you ever be interested in adding a menswear branch to your label?<\/strong><\/p>\n<p>Never say never! I would love to design menswear again but for the moment, I want to focus on evolving and perfecting my women\u2019s wear collections.<\/p>\n<p><strong>You made your LFW debut with your A\/W 2010 collection. Would you say your point of view has changed since then?<\/strong><\/p>\n<p>I definitely have more confidence now that when I started.  I started my label out of a desire to create things and to present my own personal aesthetic, but I never imagined that things would develop as they have!<\/p>\n<p><strong>Any lessons learned?<\/strong><\/p>\n<p>It is really important to have a strong sense of what you are doing and who you are so that the opinions of other people do not sway you.<\/p>\n<p><strong>Looking forward, what do you have in store for your brand?<\/strong><\/p>\n<p>Well, aside from expanding, I am working on two exciting collaborations at the moment, one with a major high-street brand.  Unfortunately, I am sworn to secrecy so I can\u2019t tell you anything more!<\/p>\n<p><strong>We know you&#8217;re keeping hush about A\/W 2013. Perhaps you&#8217;re willing to dish to <em>Wonderland<\/em> even the smallest of hints for the upcoming season?<\/strong><\/p>\n<p>Well what can I say\u2026 One of my references is Doctor Zhivago, the 1965 film by David Lean. As for the rest, you will have to wait and see!<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/001_426x639_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12729\" title=\"Eudon Choi Spring\/Summer 2013\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/001_426x639_2-e1357127838555.jpg\" alt=\"Eudon Choi Spring\/Summer 2013\" \/><\/a> <a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/007_426x639_2-e1357127826669.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12728\" title=\"Eudon Choi Spring\/Summer 2013\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2013\/01\/007_426x639_2-e1357127826669.jpg\" alt=\"Eudon Choi Spring\/Summer 2013\" \/><\/a><\/p>\n<p><em><a href=\"http:\/\/www.eudonchoi.com\">www.eudonchoi.com<\/a><\/em><\/p>\n<p><em>Words: Ricardo Hernandez<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London\u2019s calling card in the fashion industry has long been its role as a hub for fresh young talent, catapulting local names like Kane, Pilotto, Katrantzou and the like to global status. Seoul-born designer and London convert Eudon Choi seems next to head for the stratosphere.<\/p>\n","protected":false},"author":4,"featured_media":12725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[3456,72,1317,559,799,495,3457,3020],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EUDON CHOI: From menswear to womenswear | Wonderland<\/title>\n<meta name=\"description\" content=\"EUDON CHOI: From menswear to womenswear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2013\/01\/02\/eudon-choi-from-menswear-to-womenswear\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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