{"id":10344,"date":"2012-08-01T17:04:20","date_gmt":"2012-08-01T17:04:20","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=10344"},"modified":"2013-03-05T09:05:56","modified_gmt":"2013-03-05T09:05:56","slug":"fred-butler-olympics-adidas-collab","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2012\/08\/01\/fred-butler-olympics-adidas-collab\/","title":{"rendered":"FRED BUTLER: Olympics adidas collab"},"content":{"rendered":"

OK, we admit it: we’re Olympics-obsessed. We’ve never checked BBC Sport so much in our life. Luckily Fred Butler<\/a>‘s feeding our fashion-sport crossover needs at the adidas Olympics lounge – the accessories designer has been customising Olympian trainers (complete with contribution from dreamboat gymnast Louis Smith).<\/p>\n

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How did you get involved with this project? <\/strong><\/p>\n

I was recommended by someone I knew through work. I was glad to be chosen \u2013 the freedom to create is ideal for me. I\u2019ve designed a memento for Stella to have, a keep-sake of the Olympic experience. Something she can have in her house as an ornament. It\u2019s a 3D patch work necklace, made from cut up scraps of the kit designed to interlock with the chosen sprinter shoe \u2013 as a wedge or a platform, which she can wear.<\/p>\n

Can you describe the customisation ideas you’ve got in store for the trainers?<\/strong><\/p>\n

As an accessories designer my approach is making pieces that will sit with the shoe as an additional item to decorate, rather than playing with the design of the shoe itself. I look to make something that will complement the shoe, and be detachable as something in its own right.<\/p>\n

Do you remember your first pair of trainers?<\/strong><\/p>\n

Oh wow \u2013 they were grey hi-tops? I can\u2019t remember \u2013 I\u2019m really pleased with my new Adidas trainers though!<\/p>\n