AW14 sees FENDI present a new bag, the By-The-Way, that embodies the contemporary attitude of the Maison. Designed for the young urban lady, the bag’s name was inspired by its functionality, because by the way it can be worn in four different ways: with the long strap, as a clutch, holding the short handle and with the hand through the handle holding the bag. However it’s not a clutch, a boston bag or a doctor bag – it’s everything you’ve dreamed of, and more.

Taking you from morning to midnight with effortless appeal, it’s a twenty-four hour a day bag, four ways. Pure and minimalistic, the By The Way deems simplicity the new eccentricity. And with two internal divisions, a central phone zip pocket, soft high quality leather, along with monochrome pony skin and crocodile skin available, what more could we ask for?

This is the new IT bag, by the way.

www.fendi.com  

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