The Williams Sisters Archives | Wonderland https://www.wonderlandmagazine.com/tag/the-williams-sisters/ Wonderland is an international, independently published magazine offering a unique perspective on the best new and established talent across all popular culture: fashion, film, music and art. Wed, 01 May 2013 09:52:51 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Brand Buzz: The Williams Sisters /2013/05/01/brand-buzz-the-williams-sisters-sports-cheese/ Wed, 01 May 2013 09:52:23 +0000 http://www.wonderlandmagazine.com/?p=18375 The design duo combine two of our great loves: sportswear and high-quality cheese. Sure, you’ve got your Ballinciaga jumper and your Homies snapback, but anyone these days can come up with a swag-related pun and stick it on a t-shirt. But combining Brand Buzz‘s favourite sportswear labels with our favourite dairy product? That takes real […]

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]]> The design duo combine two of our great loves: sportswear and high-quality cheese.

bRiebok T-shirt
Sure, you’ve got your Ballinciaga jumper and your Homies snapback, but anyone these days can come up with a swag-related pun and stick it on a t-shirt. But combining Brand Buzz‘s favourite sportswear labels with our favourite dairy product? That takes real skill.

Enter the Williams Sisters, comprising of graphic designers Chris Wright and Richie Moment, who have reimagined classic sports brands as, er, branded cheese. Say what you want about the trainer revival, but you’re far more likely to see our Nike Air Dunks walk into a wine and cheese shop than actually, you know, do something sporty. May as well own up, right?

“It all started with a text I received with the word Filadelphia in it,” Wright told us. From there, the cheese puns spiraled out of control: Tommy Hilfeta, Le Roquefortif…

Is this totally inspired or completely bonkers? Who knows. All we know is that we’d love to try a slice of Fondue Balance.

Currently, BrieBok is the only design you can buy on a T-shirt. But if you need a midweek chuckle, look no further than the duo’s blog, sportscheeses.tumblr.com.

Tommy HilFeta
Fondue Balance GorgonGola

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