Starting from last thursday and for one week only, Kenzo have re-imagined 11 Rue Debelleyme, 75003 and transformed it in to a digital pop-up shop giving visitors to Paris’ ‘haut’ marais an opportunity to join Kenzo and Blue in their combat against overfishing and in the development of marine reserves around the globe.

The pop-up store will feature a giant aquarium that is connected to Kenzo’s e-store, customers can purchase special collectors items from the Kenzo No Fish No Nothing capsule collection. You can browse the garments and accessories and learn about the collaboration and its objectives. Once the purchase is validated a digital fish is generated and added to the aquarium.

You can also add your fish to the aquarium by instagramming the store with the hashtag #NoFishNoNothing, every so often 30% of the fish disappear, as an example of the approximate amount of marine species that are threatened with extinction each day.

Blue have helped double the figures of oceans protected and are continuing to reverse the decline of ocean life. If you’re nearby, head down to the digital pop-up and do your bit!

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