Taken from the Fame Issue of Wonderland.

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You can now satiate all your Nicopanda needs online. Warning: you might get click happy and fill that electronic shopping basket and empty your bank account. We’ve got a dangerously long shopping list saved in the form of bookmarked pages. To celebrate the news, Mr Formichetti’s made an emoji filled video explaining the launch, his influences and the SS16 collection.

“We are thrilled to bring our edit of this collection to our global community, offering a seamless, uncluttered presentation inspired by and designed with Nicopanda attitude. Nicola Formichetti is well known for his love of online technology and social media and our online store complements and reinforces this philosophy,” said Kevin Kollenda, CEO of Nicopanda.

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Feted stylist, Director at Diesel, Fashion Director at Vogue Homme Japan – Nicola Formichetti has many strings to his particularly well-crafted bow. Exercising his insatiable appetite for all things kitsch and Kawaii, the Tokyo-native started Nicopanda – his colourific solo fashion line – as a childhood hobby. Launching his ready-to-wear debut with an off-beat 32 piece collection this season – a quirky blend of raw-edge ruffled denim, pearl laced hats, Harajuku-inspired sportswear and oversized baby grows – it rivals Hello Kitty for hyperreal fab-factor. Here, Formichetti explains it all.

Wonderland: Hi Nicola. Where, when and why did Nicopanda start?

Nicola Formichetti: Nicopanda is my nickname. It started when I was younger and it stuck. My friends used to say I looked like a panda!

W: Was Nicopanda always going to become a ready-to-wear line?

N: I always wanted Nicopanda to be a fun brand. I’m starting with ready-to-wear, but Hello Kitty needs to watch out.

W: Fighting talk! What made you decide to release a full collection?

N: There was a big demand from my fans, so I decided to do it properly as Nicopanda only existed online, mainly on Tumblr. We had made a few graphic t-shirts, rings and crazy novelty items but it was nothing serious, it was purely for fun.

W: Your designs are unisex, right? Do you think gender lines in fashion are being blurred?

N: I like showing a strong vision to represent all sexes. I love to think that in the world of Nicopanda we are all individuals, but with the same sex.

W: Do you see any similarities between Diesel and Nicopanda?

N: They are very different. Diesel is such a global iconic brand with an authentic history, Nicopanda is my Japanese side – it’s fun, a real mix of me. It’s all my history rolled into one.

W: So aside from Asia, where do you look for inspiration?

N: Instagram!

W: Is that how you research trends?

N: I’m always interested in what’s happening in the world. On the street, in fashion, you just need to open your eyes and observe.

W: What do you think it is that makes Asian fashion so unique?

N: People aren’t scared to look different, so kids take risks.

W: Who would you like to see wearing Nicopanda?

N: COLOUR-CODE!

W: Of course! You’ve even got a Nicopanda tattoo…

N: I’m stuck with it, so I need to make this huge!

All clothing by NICOPANDA SS15

Photographer: Matt Irwin.

Fashion Editor: Anna Trevelyan.

Words: Brooke McCord.

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The neo-neoclassic campaign has been described as “a pop amalgam of the classic, the digital and the real”. It could also be described as sensual, striking and made extra special by heartthrob Colton Haynes who is the centre-piece of this already magnificent spread.

The campaign marks the beginning of a new era for Diesel and features Nicola Formichetti’s foundational collection for the brand. Both the collection and the campaign are infused with three “Diesel icons”, the codes of leather, denim and military-utility. Synonymous with Diesel as the foundations of the brand, we wouldn’t expect it any other way.

“The new vision of the brand is strong for both men and woman,” says Formichetti “This is a mixture of people found in digital space as well as actors, models and musicians, it’s an inclusive pop vision of all different kinds of people who are true to themselves.”

Colton Haynes’ inclusion in the campaigns line-up is by no means questioned. The actor sits comfortably alongside half-nude models, musicians and fellow actors who represent the new global community of Diesel. We take a closer look…

Words: Ryan Cahill

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The latest collection from Diesel marks Nicola Formichetti’s first anniversary with the brand and Renzo Rosso. The collection, hosted in Venice, looks back to look forward.

Starting with three timeless ‘Diesel Icons’: Leather-Rock ‘n’ Roll, Denim and Military-Utility, Nicola used these as the foundations for the collection. They also structured the proceedings of the event, moving from the multiplicity of black and red leather looks of the first section, to the new innovations and experiments in denim of the second, to the military meets street-style of the third section. Each section was accompanied by a film by long-time collaborator, Nick Knight. There was also a special live performance from Brooke Candy. Guests included Courtney Love, Kyla La Grange and Anna Della Russo.

We asked Nicola a few quick questions a few days before his show, about his debut collection for Diesel.

What were your inspirations for the collection?

This collection is the foundation collection for my vision of Diesel in the future, we looked at the 3 core elements of the Diesel DNA : Denim / Leather / military. It was a quite instinctive approach, an honest one in unisex equal way for things I like that are at the core of Diesel such as a pair a jeans, a leather jacket and a military parka.

Why did you pick Venice to host your debut show?

Why not ! … actually this is the home of Diesel, it’s a global company but Venice is where it’s heart is.

What drew you to Diesel? What interests you about them?

I grew up with it so it felt quite natural. It was an instinctive choice to be involved.

How do you hope to change Diesel?

It’s all gonna be about the rediscovery of Diesel more than anything.

At Mugler you worked with huge stars such as Lady Gaga, will you continue to with Diesel?

Yes , actually I have a great surprise musical guest , can’t tell you more for now …

Who would you love to collaborate with?

The illuminati ?

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Formichetti set tongues wagging late last year when he released his first capsule collection for SS14, #DieselTribute was a small collection of all denim pieces perfectly showcased with a campaign shot entirely on iPhone in collaboration with Nick Knight and SHOWstudio. Now the Italian denim brand have revealed the release of #DieselTribute Leather, a collection of 11 pieces of apparel and and 5 accessories all painstakingly handmade in order to create individual pieces of fashion history. Tradition meets future in the collection which features jackets and dresses using leather patches from recycled Diesel jeans hand stitched like patchwork with such dedication, the jeans are covered in no less than 580 patches.

Given access to the inspiring and secretive Diesel archive in Breganze, Italy – Nicola reviewed thousands of Diesel legacy pieces. Which in turn birthed this incredible two-tiered capsule collection, perfectly demonstrating Diesel’s mastery of both Denim and Leather, a collection that tips its hat in reverence to the brand’s history.

To coincide with the line launching exclusively at Selfridges, Nicola has worked with infamous department store to create an exclusive window display for #DieselTribute Leather along with a pop up shop inside, both
artistically directed by Nicola himself. Head down the Selfridges to check out the incredible window displays and take a look at the #DieselTribute collection for yourself, if you can’t get there check out the video here!

#DieselTribute Leather

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Nick Knight and Nicola Formichetti have teamed up to create the latest Diesel campaign #DIESELTRIBUTE. Nicola is forever championing youth culture by reinforcing the importance of social media and this campaign is no different. Being shot by Nick Knight soley on an iPhone the campaign capitalises the use of photo and video apps available today. The campaign has been distributed across specific social platforms including Tumblr, Facebook and Instagram, and will be made available at immersive digital installations in select Diesel stores.

Nicola Formichetti will be at the Diesel COVENT garden store London on the 08th November from 4pm – 6pm for a meet and greet!

Nicola voices his insight into the campaign below:

WONDERLAND: Hi Nicola! So from your new collection are there any particular pieces from the archives that inspired you?
It was a mixture of archive pieces, old patches and studs…and old denim pieces..i patched worked all the history into one capsule collection.

We know you are a keen promoter of digital media, where do you see the future of digital\social marketing going?
The collection is very hand made so it was very important for me to go very digital for visuals. i also feel that digital communication is becoming more and more important in our everyday life.

Where would you like to take Diesel?
I would love to do bring diesel marketing to something very global but personal. something that reaches millions of people around the world yet feels emotional.

What prompted you to feature so many different media in the campaign specific to different social platforms?
Since we are not using magazines for this campaign, i wanted to tailer the images specific for each social media channel.  i want to speak the language of digital community.

What can we look forward to in march when you presents your first collection at the helm?
I want my show in march to be a new departure, to be something different and new. i want to break the rules of fashion.

What have you brought to the label?
I feel like what renzo rosso, the founder of diesel did in the last 35 years is so incredible. I’m here to bring the next 35 years of more incredible things with him!

What does Diesel mean to you?
Alternative life, alternative to luxury

What was the most enjoyable experience about creating this collection?
It was pure love. patch working 35 years of history into a collection is very nice. this is a teaser before i present my main collection in march.

Nicola Formichetti will be at the Diesel COVENT garden store London on the 08th November from 4pm – 6pm for a meet and greet!

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It’s the countdown to New York Fashion Week, and to gently ease you all in we’ve decided to showcase the fetishistic, artistic collab and film from the second volume of the Zero Zero publication.

Fashionably famous photographer Miles Aldridge has collaborated with Diesel’s new artistic director Nicola Formichetti and Kaimin to unveil a rather raunchy and explicit multi-sensory experience.

The trio were asked to answer and interpret poet André Breton’s perception on sex and the subconscious: “ A certain place in the spirit where life and death, the real and the imaginary, past and future, the communicable and the incommunicable, are no longer perceived to be in contradiction to one another.” They have really ran wild with the idea…

Taking influence from Breton, the multimedia project has resulted in an outrageous erotic blood-infused series of photo shoots and performance art. The two fashion films ‘Them’ and ‘Her’ were created by Founder and Creative Director of 3Deep Design, David Roennfeldt famed for his attention to detail.

Putting aside their conventional approaches to work, Aldridge progressed from pastel shades and comparatively explored the power of monochrome, and Formichetti pushed the boundaries of intellectual provocation.

Just when you thought it couldn’t get any more collab-happy, the collection also contains a photographic publication, a phial of perfume by Darryl Do & Joseph Quartana and a USB key with a sound-scape composed by none other than LCD Soundsystem musician Gavin Russom. If that isn’t Fashion Week, we’re wondering what is…

Words: India Blue van Spall (follow India on Twitter @IndiaBlue22)

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In his first advert campaign as Artistic Director of Diesel, Nicola Formichetti has taken an unusual route — no models. Instead, Formichetti has teamed up with photographers (and directors of Lady Gaga’s Applause) Inez and Vinoodh to create a series of portraits featuring some of the best and most individual up and coming creatives in fashion, art and beyond.

“The idea for this campaign was to merge the classic portrait photographic style featuring the new heroes of today’s generation: the digital influencers and creators,” says Formichetti. “Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people’s souls.”

Diesel Reboot is the first major project Formichetti has helmed since his appointment at Diesel. Creating a rather unique presence on Tumblr (dieselreboot.tumblr.com), Diesel Reboot brought together a community of fresh, new creatives both online and in campaign presented “meet-ups.” The result were countless new projects and commissions, all created by these artists and innovators, under the Diesel umbrella, showcased in international media publications and credited artworks around the world.

The AW13 ad campaign features a total of 18 individuals, with highlights including Bronx-born graffitti artist  Michele Calderon, Japanese actress Kiko Mizuhara, and Casey Legler, the female Olympian turned top male supermodel (alright, maybe there’s a few models in there). And unlike a regular shoot campaign with a thousand different hands, each star-to-be was self-styled in the brand staples — Diesel denim and leather — customised by Formichetti.

Undoubtedly one of the coolest and more individual campaigns this year, we’ll keep on the lookout for more of #DIESELREBOOT.

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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Nicola Formichetti has left Mugler to become the new artistic director of Diesel. You’ll be able to see idiosyncratic stylist’s handprints all over the lifestyle brand’s look, beginning with its autumn/winter 2013 collection.

“I finally met somebody as crazy as I am,” the founder of Diesel, Renzo Rosso, said. “Nicola shares my vision and I find it incredibly inspiring to work with him.”

The Italian-Japanese stylist frequently collaborates with Lady Gaga and was fashion director of the now-defunct Vogue Hommes Japan. In 2010, he was hired as creative director for Thierry Mugler and was credited with bringing a younger demographic to the French label. He’s got similarly big plans for Diesel.

“We’re going to REBOOT!” Formichetti told us. “Hit refresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.”

He kicked off his new role with the DIESELREBOOT project, which went live on Tumblr this week – he promises that it’s just one of the first steps in his grand design for Diesel. We bet Lady Gaga’s shedding a little tear – how’s Nicola going to have time to style Mother Monster now?

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