Lightning by tetsuya nomura and visual works of square enix for the new @louisvuitton ad campaign #LVSS16

A photo posted by (@nicolasghesquiere) on Dec 26, 2015 at 10:47am PST

Mixing the fashion and gaming worlds (an unexpected but brilliant combination) Nicolas Ghesquiere unveiled Louis Vuitton’s Series 4 ad campaign this week starring none other than the pink-haired, pixie-faced Lightning from Final Fantasy XIII.

Naturally, the virtual star’s pink crop is leading comparisons to Fernanda Ly who was one of the most memorable faces at LV’s SS16 show. Artist and designer Tetsuya Nomura was given the task of redressing Lightning in a Louis Vuitton look in collaboration with the brand.

Ghesquiere had digi on the brain while he was designing the collection and has since unveiled his inspirations, saying, “We’re all confronted by the digital world in a good way and we’re influenced by cyber, influenced by the images that make us a dream or judge. But at the same time we have this real life. And we’re all managing to have this real dimension. And that’s exciting. It’s a real reality influenced by the virtual world. I was thinking about this digital frontier, which I wanted to combine in harmony with the world of Louis Vuitton – the craft, the wardrobe. It’s an evocation of cyber, of what comes from digital – these characters or girls that are speaking to their generation.”

Let’s just hope games designers take the hint and give us a chance to take on couture characters across all platforms.

Lightning for @louisvuitton #lvss16

A photo posted by (@nicolasghesquiere) on Dec 28, 2015 at 5:19am PST

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