Beyoncé‘s publicity blitz as the new face of H&M continues. The self-proclaimed Mrs Carter leads a troupe of H&M bikini-clad dancers as she sings her new track ‘Standing On The Sun’, which was written by Sia and Greg Kurstin. Jonas Åkerlund, best known for his work with Lady Gaga, directs. The video follows on from the campaign pictures by Inez & Vinoodh, which were released earlier this month.

The star’s set to kick off her UK tour tomorrow in Birmingham. Personally, we’re more concerned about all that sand she’s flinging around – that stuff stings, Bey!

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Beyonce might be under fire from US conservatives for her recent trip to Cuba, but she’s hitting back in typical Bey fashion – by looking hotter than all the haters in the most recent images for her H&M swimwear campaign.

Photographed by Inez Van Lamsweerde and Vinoodh Matadin in Nassau, the Bahamas’s capital city, the campaign is part of the Swedish chain’s all-out assault on your summer wardrobe (the TV spot, filmed by music video director Jonas Åkerlund, is to follow). Who needs Treasury approval when you look this good?

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