Also shot by Inez and Vinoodh the video has a trippy, techno, video game feel with overlaid footage of the young actresses and some of the Miu Miu prints from SS14 and we cannot get enough of it.
Check out the video below.

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In his first advert campaign as Artistic Director of Diesel, Nicola Formichetti has taken an unusual route — no models. Instead, Formichetti has teamed up with photographers (and directors of Lady Gaga’s Applause) Inez and Vinoodh to create a series of portraits featuring some of the best and most individual up and coming creatives in fashion, art and beyond.

“The idea for this campaign was to merge the classic portrait photographic style featuring the new heroes of today’s generation: the digital influencers and creators,” says Formichetti. “Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people’s souls.”

Diesel Reboot is the first major project Formichetti has helmed since his appointment at Diesel. Creating a rather unique presence on Tumblr (dieselreboot.tumblr.com), Diesel Reboot brought together a community of fresh, new creatives both online and in campaign presented “meet-ups.” The result were countless new projects and commissions, all created by these artists and innovators, under the Diesel umbrella, showcased in international media publications and credited artworks around the world.

The AW13 ad campaign features a total of 18 individuals, with highlights including Bronx-born graffitti artist  Michele Calderon, Japanese actress Kiko Mizuhara, and Casey Legler, the female Olympian turned top male supermodel (alright, maybe there’s a few models in there). And unlike a regular shoot campaign with a thousand different hands, each star-to-be was self-styled in the brand staples — Diesel denim and leather — customised by Formichetti.

Undoubtedly one of the coolest and more individual campaigns this year, we’ll keep on the lookout for more of #DIESELREBOOT.

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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Daria Strokous stars in Dior’s second Secret Garden film, filmed at Versailles and in a forest outside the Petit Trianon. Shot by Inez van Lamsweerde and Vinoodh Matadin, it’s more high-concept and waaaay less 80s than the original.

The film follows Strokous fleeing through the Versailles grounds, occasionally finding herself surrounded by implacable models in tulle blindfolds before ending up in a tableau familiar to any art history student: Édouard Manet’s celebrated painting, ‘Luncheon on the Grass‘. A high fashion version, of course.

Between this and Karl’s Coco Chanel film, it seems that designers are rediscovering their love of film – or they’ve realised that it’s just one more way to present the collection to the public. Either way, it’s a delightful way to see Dior’s AW13 line in action.

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It’s been a year since Dior’s New Order-soundtracked Secret Garden film came out, and no surprise, the label are looking to replicate its success (17 million views and counting!). This time, Inez van Lamsweerde and Vinoodh Matadin are heading into the grounds of the Versailles park, where Daria Strokous reigns as a Marie Antoinette of the enchanted forest.

“The certainty gnaws away, refusing to be quietened: you know it, something’s going on in Versailles,” Dior hints. “Something, but what?” We can’t wait. The full one-minute video drops later this month. Check out the teaser along with the campaign images, below.

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Beyonce might be under fire from US conservatives for her recent trip to Cuba, but she’s hitting back in typical Bey fashion – by looking hotter than all the haters in the most recent images for her H&M swimwear campaign.

Photographed by Inez Van Lamsweerde and Vinoodh Matadin in Nassau, the Bahamas’s capital city, the campaign is part of the Swedish chain’s all-out assault on your summer wardrobe (the TV spot, filmed by music video director Jonas Åkerlund, is to follow). Who needs Treasury approval when you look this good?

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