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Trouble in endorsement-land. According to a survey of over 2,000 British women, 53 percent of respondents admitted to buying a product from a celebrity beauty line – but 52% repoted that these products were just “not good value for money”.

Of course, this won’t exactly stop people like One Direction from shilling their wares, but it does signal that people might be getting fed up with the relentless celebrity product mill. That doesn’t mean there aren’t lines that are worth your time, though – so to help cut through the dross, we run down the best and worst in star-endorsed beauty brands.

BEST

1. Iman… By Iman, obvs

One of the first ever celebrity beauty lines, and still one of the best. When Somali-born Iman first started in the industry, make-up artists struggled to find a shade to match her skin tone. But in 1994, she quit modeling and created Iman, a cosmetics line for black and Asian women that’s now worth millions. Bestsellers include the corrective concealer and the award-winning BB cream. If you generally struggle to find your shade in more mainstream cosmetics lines, you’ll probably find something here.

2. KORA Organics by Miranda Kerr

We’ve written before on Miranda Kerr’s eyebrow-raising beauty regime (vegan rice smoothie, anyone?) but there’s an easy way for people who’d like Kerr’s skin. Her all-natural skincare line uses certified organic ingredients like rosehip oil, aloe vera and the antioxidant-rich noni berry, and has been named one of the best Australian skincare brands in the prestigious 2013 Prix de Marie Claire beauty awards. Try the rosehip oil, which won the prize for Best Body Product in the same competition.

3. Dainty Doll by Nicola Roberts

OK, we admit it – we were sceptical too. The Girls Aloud false eyelashes by Eyelure might have surpassed our expectations, but it’s one thing to do a collaboration with an established make-up brand – it’s another to start your own line. But pale and interesting girls everywhere rave about Dainty Doll, which falls on the cheaper end of the spectrum and caters specifically for lighter skin tones. Best of all, it’s doing the rounds on discounted beauty sites like Fragrance Direct, which means you can pick up a bargain now.

WORST

1. Our Moment by One Direction

This perfume even comes with its own hashtag (#1DFragrance) – obviously all hallmarks of a high quality scent, no? It has hints of frangipani, wild berry and redcurrant, which basically means you’ll smell like a basket of berries rotting in tropical heat. Sadly, none of the boys have said they’ll actually wear the scent, which somewhat misses the point.

2. Kardashian Beauty by Kourtney, Kim and Khloe Kardashian

Initially called Khroma, this line was beset by legal problems from the start (the Kardashians were almost sued by another beauty line with a similar name). Now known as Kardashian Beauty, it’s got everything you expect – four mascaras, a lot of highlighters and tonnes of falsies. We consider this a missed opportunity, though: the three mixed-race women (they’re part-Armenian on their dad’s side) and they could have done a range that thoughtfully tackles the problems mixed-race girls face when trying to buy make-up suitable for their unique colouring. Instead, we get a range full of glittery Valley Girl highlighter.

3. Sevin Nyne by Lindsay Lohan

Launched in 2009, Lohan’s tanning range immediately ran into problems. Namely, she was accused of stealing the chemical formula for her spray sunless tan. But given Lindsay’s somewhat erratic relationship with tan consistency, you’ll forgive us if we don’t immediately jump on the Sevin Nyne train. And also: what the fuck is up with its name? It sounds like a third-rate assassin from Game of Thrones.

Words: Zing Tsjeng (Follow Zing on Twitter @misszing)

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1. Christopher Walken in Fatboy Slim’s Weapon of Choice

At number one it has to be this inspired. tune by Fatboy Slim. Christopher Walken gets his groove on as he dances the night away solo in an empty hotel foyer.

2. Jake Gyllenhaal, Forest Whitaker, Ron Howard and Samuel L Jackson in Jamie Foxx’s Blame It

Yes, Jake Gyllenhaal, Forest Whitaker, Ron Howard and Samuel L. Jackson smash it in this Hype Williams-directed video. Strippers and booze a go go in the ultimate lads’ night out.

3. Jake Gyllenhaal in Good Shoes’ Time To Dance

Loving the music videos, here’s Gyllenhaal once again – but this time he’s in dirty Dalston, rather than the luxe LA club scene, hanging out with cool party kids. It’s lengthy but well worth the watch.

4. Eddie Murphy, Iman and Magic Johnson in Michael Jackson’s Remember The Time

In at number four, roll on the lion cubs in Michael Jackson’s Eyptian opus Remember the Time. Directed by Shaft director John Singleton, the vid shows Murphy and Iman in a sandstone castle being entertained by Jackson.

5. Courtney Cox in Bruce Springsteen’s Dancing in the Dark

Check out a very young Courtney Cox jumping on stage with Bruce Springsteen. Check out the short choppy haircut on The Boss’ pal. Yep, it was definitely the 80s.

6. Keanue Reeves in Paula Abdul’s Rush, Rush

Paula Abdul swoons over classmate Keanu Reeves (cue the “Keanue Reeves can rush over my…” comments from YouTube users). Loving the smarmy scene in the drive-in cinema.

7. Robert Downey Jr. in Elton John’s I Want Love

Lastly but certainly not least, here’s post-rehab RDJ in Elton John’s stirring ode to lonely singleton life. Some magnificent miming from Downey Jr. here as he sultrily wanders through an empty mansion.

Words: Ellie Sigman

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