Born from a love of Japanese culture, ’90s nostalgia and androgynous shapes, photographer, stylist and designer Phoebe Lettice, has collaborated with East London clothing brand Illustrated People to create a most covetable collection of womens street wear.

Seeing the entire process through from start to finish, Phoebe not only designed the collection but also styled, photographed and cast the campaign herself. “It has been my life for the last six months,” says Phoebe. “But the core two months leading up to the campaign, I was prepping like mad, calling things in way in advance! I had a huge team working on it, so trying to nail this all in one day with three models and four hair stylists was nuts.”

Launching exclusively on Wonderland today, we see the campaign video that features the twenty-two piece collection in all its pastel-punk, platform-booted, crop top suited glory. Think sporty silhouettes, eyeball motifs, cartoon dinosaurs and models with badass braids and chola curls. We caught up with Phoebe to hear about the collection first hand…

So what was the initial starting point for the collaboration?

It’s a Japanese Kawaii based theme. I’ve always loved Japan and Harajuku girls, especially when Gwen Steffani brought out L.A.M.B. For me, that was amazing so it stuck with me. It’s always been a topic I’ve wanted to pursue, but I had never had the right opportunity or output, so when I had the chance to do this with Illustrated People I already knew what I wanted to do before they offered me a design role.

So has Illustrated People always been a brand close to your heart?

Yeah I would say so, I came across them a while back when I was looking for interesting things to wear and they had some really funny slogan t-shirts. I had borrowed things off them for shoots too so I’ve always had a nice relationship with them and I respect them. They are such a small team. It’s a great place to be.

What about the collection, what shapes can we expect to see?

Well I went in knowing the theme but I also knew the shape I wanted to create. Basketball style shorts and hip hop style t-shirt’s for girls. It was something that I was looking for all last summer. I managed to find a pair from Londsdale and a pair from Sandro and I wore them all summer with my boyfriend’s t-shirts, but I could never find ones with garish prints or any matching sets. So that was what I wanted to do.

There’s a dress, some mini-skirts and then we have the polo crops. They’re inspired by the opening scene in Bully, the one where she’s wearing this really high cropped polo top and her tits are hanging out underneath. That was exactly what I wanted to do! Obviously you can’t show that in lookbooks, but that was the idea. A shorter style crop with the under-boob. I love that.

Sounds amazing! Lastly, if you could dress someone in this collection, alive or dead, who would it be?

For me it has to be someone badass, in the non cringe-iest way, a really strong girl. I was casting on a budget, it wasn’t like I could pick someone and just fly them over. So I wanted attitude, someone who was hot but looked like they could kick the shit out of you as well. I guess someone like Jordan Dunn, Iggy Azelia, Angel Haze. Just really tough girls. Some of the pieces are so pastel-y and girly, so I like paring them with a strong girl.

The collection will be available to buy from IllustratedPeople.com from 26th May 2014.

Words: Brooke McCord

The post Premier: Phoebe Lettice × Illustrated People appeared first on Wonderland.

Inspired? Stimulated? Impressed? If you think you can do better, you've still got time – the competition closes on 1 October, and our judging panel will choose the best design. The lucky winner will have their design featured in the next issue of Wonderland, get a day in the Illustrated People Studio to make their design come to life, plus a Sony NEX-7 digital SLR with lens kit and a PlayStation Vita. Submit your design as a black and white or one-colour lo-res .jpg file (under 2mb) to win@wonderlandmagazine.com. More details here.

The post COMPETITION: Design a Little Big Planet t-shirt – time's a-ticking appeared first on Wonderland.

East London-based label Illustrated People’s carved out a fine niche in quality, hand-printed urban luxe streetwear in collaboration with the world’s most-hyped illustrators – and now you can be one of them.

We’re teaming up with Illustrated People and Sony PlayStation to let one creative designer into the Illustrated People studio to make their own one-off tee, inspired by the new PlayStation Vita release Little Big Planet Vita.

If you haven’t heard of it, Little Big Planet Vita follows Sackboy and Sackgirl as they roam around the funfair planet Carnivalia, where gamers can create their own fully customizable world. And you can share your adventures online via Vita’s 3G and Wi-Fi connectivity – naturally.

If you fancy entering Wonderland x Sony PlayStation competition to win a day in the Illustrated People Studio, plus a Sony NEX-7 digital SLR with lens kit and a PlayStation Vita, send us a T-shirt design with the theme: “Big adventures in an unlimited universe.” Your design has to feature Little Big Planet’s Sackboy (below is a picture) – feel free to go crazy, although you can’t alter his proportions (c’mon, don’t be cruel). Get illustrating, painting or whatever it is you do, and submit your design as a black and white or one-colour lo-res .jpg file (under 2mb) to win@wonderlandmagazine.com.

All entries will be available to view on Wonderlandmagazine.com facebook page until October 1 – let us know what you think of them! Full terms and conditions of the competition can be downloaded here and a hi-res image of Sackboy here.

The post COMPETITION: Design a Little Big Planet tee for Illustrated People appeared first on Wonderland.

Hi Josh. So how you did you get into creating gifs rather than just still photographs?

Originally I bought an old 3D camera that shot 4 pictures at once. The only way I could show the images was by flicking backwards and forwards between them in a gif animation on an internet browser. After making 3D gif images I started researching how we show photographs and artworks on the internet. I didn’t feel that we use the internet to our full advantage when it comes to showing work. I mean, people are used to showing flat, still imagery like they were exhibiting in a gallery. There’s so much more that can be done when it comes to showing work on the internet. People constantly scroll through images and I wanted to make work that would really stand out, standing between still imagery and animation.

And your current project – net.gif – what’s the inspiration behind that?

While spending a large amount of time on the Internet I became more aware of the effect it has on our modern lives. Being constantly connected to the web has become part of Western society. It’s become integrated into our lives like daily routine. In net.gif the internet has been portrayed as a religious cult. It gives an insight into the Internet realm by using iconography drawn from my own nostalgia, coming from a generation that’s grown up alongside the internet.

But the project isn’t online-only, is it?

I exhibited my net.gif project at Free range graduate show in June (below). I made one of the images into a lenticular print, which is like the holograms you used to get in cereal boxes when you were a kid. I got it printed 6×4 ft and made a pivoting frame with a motor making the print rotate to reveal the animation. Now I have a 6 x 4 ft hologram sat in my house and I’m looking for places to show it elsewhere.

Are there any artists working with the same sort of ideas that you admire?

I’m really into Ryder Ripps’ work. It’s directly informed by the internet and popular culture with the output normally being a website involving some social networking aspects.

A lot of people online refer to you as a fashion photographer. Is that a label you’re happy with?

I wouldn’t really call myself solely a fashion photographer I think it’s something that has followed after me creating my own visual style. Saying that I really enjoy making fashion work as I get to push my style, I’m looking to do a lot more fashion work in the future as I have lots of new ideas about how to show fashion images and garment on the internet. I’m currently doing in a collaboration with Illustrated People.

Could you tell us a bit more about what you’re doing for Illustrated People?

I’m not going to give away too much, but I’m working with them on an online look book and webstore using new techniques I learnt doing my net.gif project, shooting with a green screen and using different file types to show the images in interesting new ways online.

You’ve also worked on a couple of videos. Do you think you’ll do more of that?

Yeah, definitely. I really enjoy making moving image work. Most of it has been with artist/ best bud Pablo Jones-Soler. I like making movies as it feels really productive and I get to learn lots of new techniques that usually influence my photography work. Also, working with your mate is pretty fun.

www.joshgreet.co.uk

Words: Mark Izatt

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