Hunter Original has always provided us with the coats we need to shelter from the storms and strong (but cute) wellies to battle through the muddy puddles. Now, to help us prepare for those days where the rain is seemingly endless, they’ve released their brand new CORE Concept, celebrating the brand’s relationship with rain. We never thought rain would be something we would celebrate, but thanks to Hunter and their #RainStartsPlay campaign, we might just be looking forward to it.

Within their Hunter Original CORE Concept, they’re introducing the Hunting Coat, aka exactly what we need when we’re rushing around trying to stay out of the rain. Available in two materials, rubber and three layer cotton, the Hunting Coat is similar to the traditional mac, with deep storm pockets, gun flap details and sporty mesh lining; it’s fully waterproof, comes in multiple colour options (including desert white and military red) and is modelled on war coats, so you know it’ll keep out the storm. Other items in the Hunter Original CORE Concept include mini-versions of their backpacks in pastel rubberised leather and water-resistant nylon, vinyl windcheaters, vinyl ponchos and both tall and short wellies in every colour imaginable. Who ever thought we’d actually want to go dancing in the rain?

Watch the Hunter Original CORE Concept campaign video below.

https://www.youtube.com/watch?v=-LDVBYe-5DY&feature=youtu.be

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Mixing up the livestream experience, Hunter launches #Beaheadliner Mobile Sessions on the @HunterBoots Periscope channel. 

Major. You can now watch the headliners set to perform at Hunter’s show, while they’re on the way! Online on Periscope’s channel, viewers can even send in questions. Fourth wall? Doesn’t even exist.

This connection will continue throughout 2016 with the opportunity to continue to use Periscope on your way to some of the biggest events in the world.

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Spring into a wonderland with Hunter Original’s new film and take a thrilling adventure through hills, lakes, mountains, and just generally some pretty jaw-dropping landscapes. But what really brings this campaign to life is the surrealism of the digital landscape, set in the Scottish Highlands. The graphics and enhancement of colours, thanks to visual artist Thomas Traum, make this film not only enjoyable but really persuading.

Of course we want to wear some orange boots while climbing rocky hills and jump into waterfalls while wearing a light blue glossy raincoat. Salmon jump out of a loch glamorously and a golden eagle glides through misty clouds, bringing us to the last scene where the voyagers have completed their epic journey.

The film’s use of technological advances is unconventional yet applicable. By creating stylised 3D aesthetics, Thomas has explored more novel uses in design and art. He’s created a campaign story that is not only pleasing when it comes to the clothing, but also the spirit that the clothing should be worn in – innovative and imaginative. Inspired by the Autumn/Winter 15 stills campaign which took place an an urban industrial place with a metal waterfall nearby, Hunter Original is creating a new world which we want to be a part of.

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Landing just in time for the darker end of the British winter, everyone’s favourite wellington brand Hunter, are set to open a flagship store on Regent Street, London. Led by Creative Director Alasdhair Willis, the concept revolves around innovative design, referencing iconic style notes from the British countryside re-appropriated in a visually enticing urban setting. Putting their own spin on rural architecture, the store serves a modern interpretation of a country barn in an electrifying palette. With a  5m high LED screen providing a backdrop to the staircase, the store is set to showcase exclusive content from the brand’s London Fashion Week shows along with campaigns, films and recent events, to customers. Also referencing Hunter’s unquestionable relationship with the infamous British weather, the screen also serves as a weather update – nifty.

“The Regent Street flagship is the first opportunity for the Hunter customer to enter the home of this iconic British brand. This ambitious new store concept starts to clearly deliver a retail experience that represents the brand’s exciting new vision and future,” says Alasdhair Willis. “Lifting iconic references from the British countryside and reappropriating them for this urban environment delivers Hunter’s take on the traditional store concept and was designed to appeal to our diverse customer base.”

Wether you’re looking for a weather update of some boots to splash around in, immerse yourself in Hunter’s new visual world.

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Seymour Leisure Centre

Taking place on the site of an original swimming pool, the once deep vessel was re-imagined at height – a four sided digital screen playing a film by visual artist Mat Maitland backdropped the show. Whilst the swimming pool is no longer, we were surrounded by the sounds of children splish, splash, sploshing and giggling with glee from the moment we entered the space and when you took the heat into consideration, it was pretty damn believable. But no, we weren’t waiting to watch our [insert family member here] to win their swimming race, this was a fashion show and boy did we know it when Hunter unveiled their first look.

HMS Hunter

As the models walked showcasing Hunter’s stellar SS15 looks ranging from military style two pieces and oversized fine knitwear, to belted outerwear, innovative yet functional anoraks and glistening lolly-pop hued Perspex bowling bags (that would fit all of your swimming kit); each onlooker was immersed in a surrealist trippy underwater world, celebrating the infamous wetter-than-wet British summer. From submarines and carousel horses sashaying across the screen to the donuts, oranges and strawberries raining down, Mat Maitland’s film provided a visually exciting spectacle.

It’s raining Hunter sliders

It’s not often you get a show that incorporates a trip-hop heavy playlist, but John Gosling’s sound selection could not be faulted. With Roots Manuva’s classic ‘Witness’ pleasing the crowd, we also heard Metronomy’s ‘Reservoir’ in the mix, but for us the moment it rained Hunter sliders to the sound of Garbage’s ‘I only like you when it rains’ stole the sonic spotlight.

Words: Brooke McCord

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Hunter Original have launched their first campaign since the project launched at London Fashion Week earlier this year.

Paying homage to the brands rich countryside heritage, the campaign includes a selection of animals alongside a group of up-and-coming models and a backdrop shot by two specialist landscape photographers on location in the Isle of Sky, Scotland. The backdrop was edited to the iconic red used in the brands logo.

Viviane Sassen shot the cast of models in a London studio where she had the group running through purpose-built water-logged terrain while carrying animals including a fox, a duck and a lamb. These shots perfectly express the brands key practice which is to create footwear that is durable against adverse weather.

Creative Director Alasdhair Willis said he wanted to “deliver a campaign that expresses the energy of the new Hunter Originals category while simultaneously remaining true to all the touch points of the brand: the great British landscape, the challenges of extreme weather and journeys of discovery”.

 The autumn/winter 2014 Hunter Original collection is available online and from global retailers commencing August 2014.

Words: Ryan Cahill

The post Hunter Original AW14 appeared first on Wonderland.

The brand new campaign features British models Matthew Holt and Charlotte Wiggins, was shot at Montacute House in Somerset and Kiftsgate Manor in Gloucestershire and see’s the models testing out their Hunters on a typical British rainy day, referencing a unique British sense of humour.
This is the first campaign from the brands new creative director Alasdhair Willis who’s first collection for the brands new line ‘Hunter Original’ will be presented at London Fashion Week in February.

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Religion Magic Print Maxi Dress

Item one on the checklist – a free-flowing hippie dress that demonstrates our free spirit. If you’re going to go cliché, then there’s no better than the spectacular print and sugary sweet fit of this maxi from Religion.

Available for £95 from Religionclothing.co.uk

Warehouse Denim Shorts Dungarees

No festival goer can be cool and alternative without dungarees, the mini-overalls that scream looking good without giving a fuck, right? We love the style of these Warehouse dungarees. Pair with Converse for new age fun with a vintage feel.

Available for £48 from Warehouse.co.uk

Lolita Lempicka L’eau Jolie Fragrance

Between music moshing and days frolicking around muddy tents, festival-goers need a little fragrant spritz now and again. Look no further than Lolita Lempicka’s new L’eau Jolie fragrance. With notes of Nashi Pear, Peony and Sandalwood, the lightweight fragrance is sweet, gentle and perfect for festival time.

Available for 30ml at £28

Carrera 5004 Craze Collection Sunglasses

Eyewear during festival season isn’t only for obvious protection from those darn harmful rays, it’s a stylish must. Fortunately, the new Craze Collection from Carrera is a one stop shop for all of your festival eyewear needs. Colourful, comfortable, and nearly indestructible, these babies are the coolest thing since tent-pimping at Glasto.

The above is available for £85 from 0800 723 45600

Office Industrial Beige Sandals

Quit whining about the mud and grab these sandals. The beige leather sandals are cute but not too girly and will stay on your feet whilst you show off your pedicure – you know, until the mud destroys it.

Available for £55 from Office.co.uk

Dolce & Gabbana Nail Lacquer in Bouganville

Speaking of pedicures, this liquid colour bomb from Dolce & Gabbana is the perfect accompaniment to all of your festival needs. It’s bright, loud and coats beautifully, so your nails will look flawless even when you’re passed out and sun burnt.

Available for £19 from Harrods.com

John Frieda Flyaway Tamer

The rule of festival beauty is to look like you don’t give a damn while looking damn fine. This impressive little wand from John Frieda will help you do just that. Without making hair greasy, the brush pats down wispy fly-aways.

Available for £10.99 from Boots.com

Givenchy HydraSparkling Lip and Cheek Stain

Get that sunny, rosy look from drunkenly dancing all day with this incredible little cheek and lip balm. Soft and creamy, the lightweight formula adapts to your skin tone and lasts for hours. An amazing touch-up without the fuss – true festival spirit.

Available for £21 from 0207 5638834

River Island Tribal Print Trousers

Festivals are one part music, one part self-discovery, and one part out-doing your friends in style. We’re convinced these fantastic blue-tinted, cheetah-print trousers with monochrome tribal relief from River Island will do the trick.

Available for £30 from 0844 576 6444

Acne SS13 Music Vest

Alright, if you’re at a music festival, why fight the obvious? This lightweight T-shirt vest from Acne literally proves your love of music in a cool, ironic manner. Pair with the wild pair of cut off trousers above to complete the festival look.

Available from Acnestudios.com

Gucci Diamond Glitter Collection Sunglasses

As we stated above, festival sunglasses are an absolute must, from the wild, bright colours of Carrera to these incredible Gucci Diamond Glitter frames. Coming in a range of colours, the sunglasses literally sparkle, adding stylish magic to an already magical moment.

Available for £210 from 0800 723 45600

Hunter Festival Millbank Pink Neon Trainers

As much as we try to tell ourselves Glasto and the best summer festivals will be sun-filled days of fun, reality and past experience tells a story of rain, mud and that drunk dude spilling beer down your back. To deal with these little mishaps, get a pair of these hardcore Hunter trainers. Not only spikey in honour of the punk trend, these bad boys are waterproof.

Available for £89 from Hunter-boots.com

YSL Baby Doll Mascara

There’s a reason we keep mentioning this tube of wonder. Brush on for a wide-eyed Bat For Lashes look.

Available for £24.50  from Yslbeauty.co.uk

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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