River Island’s AW14 Holloway Road Collection offers restructured cable knits and immaculately tailored granddad shirts, a nod towards the brands rich history in heritage menswear.

Building on the past, this season features a variety of traditional looks and designs such as tweed and tartan given contemporary cuts and teamed with more relaxed pieces such as zip-up hoodies. The aim of this is to attract the modern man and his desire for the classic while still being able to offer something fresh and current.

Offering a youthful vibrancy, the collection succeeds in still remaining true to the brands ethos, reflected by Holloway Road designer Melanie Szmolenski who says: “The AW14 collection is more refined, with cleaner fabrications and a strong considered direction. Our attention is focused on sourcing premium fabrics and developing the perfect new shapes.”

Join River Island on their coastal crusade as they present their Holloway Road AW14 campaign:

Words: Ryan Cahill

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