Other than that brief season Skrillex was a G-Star spokesperson (yep, it happened), fashion has never exactly been au fait with dubstep. But given the rising popularity of the genre in the States, it makes sense that DKNY’s chosen to soundtrack its latest ad with a particularly abrasive EDM track. (Plus, the face of DKNY, a certain party-hardy Cara Delevingne, has most definitely been to an illegal rave or two in her time.)

The Mikael Jansson-directed ad follows Delevingne as she leaps onto cars, pulls pretzels apart and raves it up in the city alongside model Ollie Edwards and New York-based artist Curtis Kulig, who can be seen tagging the city with a custom DKNY signature.

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