The neo-neoclassic campaign has been described as “a pop amalgam of the classic, the digital and the real”. It could also be described as sensual, striking and made extra special by heartthrob Colton Haynes who is the centre-piece of this already magnificent spread.

The campaign marks the beginning of a new era for Diesel and features Nicola Formichetti’s foundational collection for the brand. Both the collection and the campaign are infused with three “Diesel icons”, the codes of leather, denim and military-utility. Synonymous with Diesel as the foundations of the brand, we wouldn’t expect it any other way.

“The new vision of the brand is strong for both men and woman,” says Formichetti “This is a mixture of people found in digital space as well as actors, models and musicians, it’s an inclusive pop vision of all different kinds of people who are true to themselves.”

Colton Haynes’ inclusion in the campaigns line-up is by no means questioned. The actor sits comfortably alongside half-nude models, musicians and fellow actors who represent the new global community of Diesel. We take a closer look…

Words: Ryan Cahill

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