“You’re overreacting.” “Will you keep your voice down?” “Do it again.” According to Prada, its new campaign film all takes place “under the glare of the spotlight and the watchful gaze of the casting director”.

Nine hopeful actresses – played by Amanda Murphy, Cameron Russell, Caroline De Maigret, Catherine McNeil, Fei Fei Sun, Freja Beha, Kristine Froseth, Malaika Firth and Sophia Ahrens – stalk in and out of the lens, reciting lines that sound more like foreboding preludes to the climax of a Hitchcock film.

Call it creepy, call it sinister – either way it’s the most dramatic campaign film we’ve seen this season. We just hope these models made the cut.

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