Central Saint Martins graduate and rising star of LFW Manuel Facchini is continuing our run of great campaign videos on Wonderland with his short film for AW15, Cyborg Ophelia. It pretty much fulfils the promise of its title, riffing on John Everett Millais’ iconic painting of Prince Hamlet’s suicidal would-be-wife floating in a river strewn with flowers – but with a cyborg rather than a Danish aristocrat (oh, and with dancing: lots of dancing).

So if Shakespeare and Victorian art aren’t your specialities (more fool you) then you needn’t worry. It’s much more Blade Runner than Hamlet with its thumping electro soundtrack, post-apocalyptic, post-industrial backdrop, and its clothes which fragment into innumerable shards. As for the designs themselves? They’re heavily embellished, at times even resembling armour, and cut with the kind of bravery and power that befits a designer who would produce this kind of video. In Manuel’s own words, by the end of the film, “[Cyborg Opheliea] plunges back in her sarcophagus of water, as this dance, and the life that for an instant got back through her veins, was just a dream…”

Didn’t expect that on a Tuesday morning, did you?

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What’s that in the corner? Oh, a Siamese cat. Wait, don’t pick up the phone! Oh, too late. And who’s that looking through the window?

Prada takes a very domestic tack to their latest noir-influenced campaign video. Shot by AMO, the models slide in and out of a graphic cut-out background, performing mundane household tasks that nonetheless have a slightly, well, sinister feel (best use of suspenseful jazz music ever?). Prada describes it as a “world of distorted normality” of “sophisticated domestic imagery”, and it serves up a brilliant reminder of Miuccia Prada‘s AW13 presentation, which saw the collection staged with spinning ceiling fans, lingering black cats and mysterious silhouettes in the doorway.

It’s also the first time that the label’s menswear and womenswear collections have been showcased in the same campaign film, which makes perfect sense – there’s nothing that adds to that edge of domestic tension than a mysterious phone call or two.

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Other than that brief season Skrillex was a G-Star spokesperson (yep, it happened), fashion has never exactly been au fait with dubstep. But given the rising popularity of the genre in the States, it makes sense that DKNY’s chosen to soundtrack its latest ad with a particularly abrasive EDM track. (Plus, the face of DKNY, a certain party-hardy Cara Delevingne, has most definitely been to an illegal rave or two in her time.)

The Mikael Jansson-directed ad follows Delevingne as she leaps onto cars, pulls pretzels apart and raves it up in the city alongside model Ollie Edwards and New York-based artist Curtis Kulig, who can be seen tagging the city with a custom DKNY signature.

Liked this? Watch other AW13 campaign videos here.

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David Finch and Rooney Mara have a history of producing dark, edgy work – we loved their take on Lisbeth Salander in The Girl With The Dragon Tattoo – so it should come as no surprise that their Calvin Klein ad is just as gritty. You can watch Mara in action in the black-and-white campaign video above.

Downtown is Calvin Klein’s newest fragrance aimed at an edgier youth market – this isn’t your average girly perfume, which is probably why they tapped Mara to front the campaign. Sure, her huge doe eyes might scream ‘damsel in distress’, but her film roles – from the murderous wife in Steven Soderbergh’s Side Effects to, er, the murderous hacker in The Girl With The Dragon Tattoo – are anything but. And whoever chose Yeah Yeah Yeah’s ‘Runaway’ for the soundtrack deserves major props, too.

As for the scent itself, cK describe it as a floral, woody fragrance with top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum. It comes out this month.

The post David Finch directs Rooney Mara in Calvin Klein’s Downtown fragrance ad appeared first on Wonderland.

“You’re overreacting.” “Will you keep your voice down?” “Do it again.” According to Prada, its new campaign film all takes place “under the glare of the spotlight and the watchful gaze of the casting director”.

Nine hopeful actresses – played by Amanda Murphy, Cameron Russell, Caroline De Maigret, Catherine McNeil, Fei Fei Sun, Freja Beha, Kristine Froseth, Malaika Firth and Sophia Ahrens – stalk in and out of the lens, reciting lines that sound more like foreboding preludes to the climax of a Hitchcock film.

Call it creepy, call it sinister – either way it’s the most dramatic campaign film we’ve seen this season. We just hope these models made the cut.

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Like everyone else in the fashion industry, we would never dream of objectifying men based on looks alone. (Obviously.) Which is why this behind-the-scenes video of Prada’s autumn/winter menswear campaign is perfect: you get to see a little bit of personality! Ben Whishaw crosses his legs in an adorable manner; Ezra Miller has the goofiest smile in the world, and Christoph Waltz just seems really, really cool.

Or, as Prada put it: “Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery.”

Which would you rather?

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The campaign video for Hedi Slimane’s love-it-or-hate-it autumn/winter collection has dropped. Featuring Cara Delevingne and DIIV frontman Zachary Cole Smith, it features all the classic Hedi hallmarks: moody, washed-out LA tunes? Check. Grunge-y overtones and devil-may-care styling? Check. Oblig indie boy? Check.

It’s not exactly a conventional campaign video (think static images overlaid on top of each other) but it makes a change from Slimane’s earlier black and white campaigns. So, not exactly conventional YSL – but then again, this is Saint Laurent we’re talking about.

Part 2 is expected in mid June. Check out the campaign images below.

The post Cara Delevingne lands Saint Laurent AW13 campaign video appeared first on Wonderland.

Sisley is certainly putting a little post-summer sizzle into its Autumn Winter 2013 collection. Predictable puns aside, the new campaign, featuring real life hot couple Georgia May Jagger and Josh McLellan, focuses on the romantic and carefree attitude of the collection. For its 2013 collections, Sisley combines LBDs and elegant tweeds with rustic capes and classic denims– the perfect brand for stylish, up and coming couples like Jagger and McLellan.

Branding itself as a “bridge brand,” Sisley AW13 focuses on impeccable quality as well as fair pricing. For the campaign, Georgia May and her delectable beau prance around swings, gardens and interiors of the elegant Manoir Hotel in Paris (it is the city of romance, right?). But let’s not convince you this campaign is sickly sweet — Georgia May Jagger is BFF’s with Cara Delevingne and the daughter of Jerry Hall and Mick, after all, and gives Sisley a very sex kitten twist — with the help of Josh McLellan, of course. Watch the video of the campaign behind-the-scenes below.

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)

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