Shopping these days is tough; after hours of trawling through high street racks or clicking through page after page of online fashion retailers, you step out in your new attire only to discover that someone else is wearing your exact same outfit. But never fear, if you’re after something totally original then check out the pop-up concept shop YrStore.

The brainchild of interactive digital agency Luma, Yr is the world’s first live all-over print specialist. The printing innovators have teamed up with the creators of badass nail art WAH Nails and pattern professionals Patternity to set up a six week installation at Boxpark in Shoreditch, a one off fashion event that allows you to produce a unique design to wear in minutes.

First you choose your item of clothing, a t-shirt, bandana or vest, then either upload your own design or choose from an extensive set of backgrounds and patterns on interactive touch-pods, which allow you to add text, imagery and filters, zoom in and out, and change the saturation and hue of your creation. Once you’re done you send it over to the guys at the printing desk and before your eyes your design is digitally printed onto your garment, ready for you to wear.

So to avoid any future who-wore-it-better fashion offs get down to YrStore, and get involved in the digital printing revolution to create a completely original piece of clothing.

Check out the Boxpark Yr pop-up featuring WAH Nails and Patternity prints through the end of August.

Words: Kayleigh Rawlings (follow Kayleigh on Twitter @kayleighar)

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Opening Ceremony is a brand that loves quirky edges (look at its collaborations with femme de quirky Chloe Sevigny), so its new installation collaboration with infamous set designer Robert Storey seems only natural. The installation, dubbed “Folded Reflections Suspended,” features three kinetic sculptures hanging eight meters above the atrium of the brand’s Covent Garden store.

The sculptures, while mesmerising, seem to magically fit with Opening Ceremony’s funk-filled aesthetic: “I wanted to create an installation for Opening Ceremony that would sit harmoniously inside the store whilst also attracting shoppers attention,” says Storey of the installation. “I hoped to create something which could reflect my style and also emphasise the playful charm in the brands identity.”

Storey, a Central Saint Martins graduate, has a long history with fashion, working on commercial and editorial features for the likes of Chanel, Stella McCartney and Vogue. But Opening Ceremony, with its colourful, fun show space, is perhaps the most harmoniously quirky of all.

The Robert Storey installation with Opening Ceremony will be in place until January 2014.

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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Rich houndstooth, rough tweeds, shiny pleats and of course, cashmere, will deck the rails of J. Crew’s highly anticipated London flagship store. Launching on Regent Street November 1st, the flagship will house the major pieces of the luxury prep brand’s autumn/winter collection, with wannabe posh-ers dashing madly between one knit jumper and the next.

But J. Crew offers much more than the typical retail, and instead of cramming its manifold industry into the confines of Regent Street, the cashmere king label will open two more stores in our fair London-town, one specialising in menswear and the other comprising of the women’s collections.

Opening the 10th of October, the menswear store, dubbed 38 Lamb’s Conduit, is an old converted townhouse that will primarily house shirting and tailoring, such as the brand’s infamous Ludlow Suiting, as well as typical lad’s necessities including monogramming, customised stitching and buttoning, and complimentary delivery.

The women’s boutique, opening in early November in chi-chi Brompton Cross, will house limited-edition collections, an assortment of Italian cashmere, jewellery, bags and shoes, and (deep breath) a range of exclusive partnership pieces including Comme des Garcons, Penelope Chilvers and milliner extraordinaire Patricia Underwood.

While the store images are still under wraps, our imagination is brimming with blazer bumping, jumper swag excitement.

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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The collaboration between the award-winning Japanese designer and Adidas began in 2003 – and ten years on, the brand has become a favourite amongst celebs, including the likes of A$AP Rocky, Willow Smith and David Beckham. So if you’re rocking the balaclava-chic like A$AP or taking tips from a very cool 12-year-old, then Y-3 is the brand for you.

Inhabiting a renovated building originally built in 1838, the street-chic sanctuary is all futuristic, monochrome, mirror effects and mood lighting — pretty much how we picture Yamamoto’s bedroom to look like. It’s the brand’s second London store in collaboration with partner brand Hervia, alongside their flagship Central London store. The new branch will house the AW13 collection, carrying the full range of menswear, womenswear, footwear and accessories.

In keeping with Y-3’s approach, the store merges minimalist chic and techno-bling with a new lighting system that changes settings depending on the display — perfect for moody trend-setters and fickle fashionistas. But without getting too sci-fi, the store also keeps intact the building’s distinguishing Victorian features, such as its arch windows and steel pillars.

So why not head down to Covent Garden and hip hop into the new Y-3 store — if you fancy feeling like you’re in a sci-fi remake of American Psycho.

Words: Nadia Younes

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We love tattoos (and models do, too) but we’ll be the first to admit that we enjoy looking at them rather more than getting them. Low pain tolerance, okay? After all, there’s only one time you can be drunk and out of it while getting a tatt, and that’s when you’re 16 in a tattoo parlour on Zante.

Thankfully, McQ has come up with an alternative for the needle-phobic. MXM, the cult tattoo artist and editor of underground body art magazine Sang Bleu, has created two print designs exclusively for the label. Traditional maritime iconography like compasses and ships have all been reworked by MXM in his unique style, complete with crimson red lacquer overprinting.

The designs appear on a loose drop-shoulder T-shirt and a fitted white shirt with a cut-away button down collar, and will be available to buy as part of the McQ autumn/winter 2013 menswear collection. McQ have been so pleased with the results that two more designs have been commissioned for spring/summer 2014.

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It’s time to get sporty and globetrekker glamorous, because Nike is launching a limited edition range that feels light as air and inspires jetting off to the world’s most fashion-forward destinations. The new Free Flyknit range, which launches in full in August, combines the compressed, thread-visible Nike Flyknit bootie design with the very flexible and discreet Nike Free outsoles, creating a trainer that’s light, sleek, and very opinionated.

To celebrate the new range’s debut, the shoe brand is first launching a limited edition version of the Free Flyknit, dubbed the City Collection. Featuring London, Paris, Tokyo and Shanghai-inspired trainers, each design of the City Collection represents the key cities that house the now infamous Nike Running Crews. London, Paris and Tokyo feature different combinations of black, white and grey, representing ultra-chic and modern sensibilities, while Shanghai burns bright in fiery red. So pack those bags, because this is a quest for stylish champions only.

For specific launch dates of the Limited Edition Free Flyknit City Collection trainers, check out Nikestadiums.com

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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Despite design duo Craig & Karl living on separate continents – Craig in New York, Karl in London – they’ve overcome the timezone difficulties and made it work. In fact, their punchy lines and bright colours have gotten them work from labels like Louis Vuitton and Opening Ceremony (they also did one of our favourite New York magazine covers). So needless to say, when we heard they were collaborating on an accessories line with German premium leather goods firm MCM, we were pretty excited.

Eyes On The Horizon comprises of an extensive line of backpacks, purses, document cases and key-rings, but don’t expect this to be a sedate affair. In keeping with their sunkissed Australian upbringing, the entire collection is pretty much a summer-y delight, with the key motif being a pair of eyes peeking cheekily through sunglasses. No wonder Susie Bubble’s a fan.

The complete collection will be available in the MCM London boutique located at 5 Sloane Street, SWX1 9LA and from Harrods, as well as MCM boutiques and selected retailers worldwide. www.mcmworldwide.com

Words: Zing Tsjeng (Follow Zing on Twitter @misszing)

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With temperatures building, the ladies have a lot of options to stay fashionably cool with dresses, sandals and chic summer totes. Luckily, Religion is pumping some seriously chilled-out style with its first line of footwear for the boys (and adorable pups). Designed in conjunction with the SS13 menswear collection, the patchwork styling of the trainers perfectly fits with the deconstructed aesthetic and cute-to-bad boy style of the brand’s signature jeans and apparel. A mismatched mix of prints and fabrics, including skins, suede, leather, and of course, denim adds depth and personality to the trainers (and the wearer). The footwear line consists of six high and low-cupped trainers and comes in both a relaxed,  lounge-about-town street style and the sporty, Frisbee-throwing summer jock editions. Available at ASOS now (puppy not included).
 

 
Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)

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From the sugar sweet tailoring at Lou Dalton to the to the dark, utilitarian palette of Lee Roach, the menswear collections for SS14 have relied on boyish, bordering on androgynous charm and a refreshingly relaxed vibe — thus the appeal of luxury accessories boutique Tod’s and its SS14 men’s collection tote and loafers, which harness the noticeable hues and classic sport of the season.

The moccasins are highlighted as one of the brand’s top seasonal pieces — the off-white braided nubuk leather and cobalt blue rubber soles inspire both luxury as well as ease. The other prized piece of the collection is the SS14 redesigns of the brand’s signature Double Stripe bag. Built to last, these Italian leather totes come in more springy SS14 colour combinations, including white/cobalt blue (pictured) and white/burnt orange. With streamlined colour-blocking and the on-trend relaxed androgyny, we fully expect both guys and girls to sport these ready-made classics.

Words: Elise Marraro (Follow Elise on Twitter @PardonMe_Lissie)

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