While everyone else’s minds turn to thoughts of lazing in the sun, work never lets up for the fashion industry. With London Collections: Men round the corner and London Fashion Week a scant two months after, there’s no rest for the wicked. During the AW13 show season, Wonderland grabbed some time to talk to those lurking behind the scenes, who make sure job Fashion Week runs smoothly.

Freelance fashion stylist, Natasha Wray, nails the hectic occupational hazards: “If monotony and schedules and knowing what’s going to happen every day if that’s what you like, you can’t do this job.” Meanwhile, designer Fred Butler talks about the work that goes into bringing a collection to life, and Goodley PR supremo Jamie Holloway shares his survival tips (forget champagne and ciggies, it’s all about Berocca, coconut water and sleep).

With that in mind, all eyes will be on the guys this week. Will anyone turn up with a fence on their face? Will any more blokes be wearing dresses a la J.W. Anderson? Guess we’ll just have to wait and see..

Words: Billie-Jade Thomas
Video: Harry Carr

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