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This month sees two innovative minds collide in favour of sportswear pioneer adidas Originals’ new collaboration. Teaming up with the ‘Queen of Prints’ Mary Katrantzou, it’s safe to say we were expecting her signature blend of subversive graphics, technicolour hues and architectural shapes, fuelled by femininity, to explode in this collection, and of course they do.

Taking a trip through the expansive adidas footwear archives, it was the track shoes worn by ‘70s and ‘80s medal winners that marked the starting point for Mary’s collection that can only be described as future-nostalgia. The prints that take style notes from historic adidas iconography, in particular the laces, outsoles and eyelets of athletic shoes, translate onto silhouettes that place strong emphasis on the female form. Think an exaggerated coat-dress morphed from neoprene featuring the triple stripe, an acid bright A-line mini in textured tricot, oversized sneaker print figure-form leggings and trainers garnished with studs – from the ‘Queen of Prints’ with the fetish to embellish, we wouldn’t expect it any other way.

adidas Originals by Mary Katrantzou is in stores November 15^th,  2014.

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After the overwhelming success of the 2013  adidas ‘SPEZIAL’ exhibition, project curator and ‘3 stripe’ devotee Gary Aspden collaborated with the adidas team to create a new, archive inspired collection of clothing and footwear labelled ‘adidas Originals X SPEZIAL’. “Growing up in the north west of England in the 70’s and 80’s adidas was (and still is) the brand we all gravitated towards,” says Aspden. “I have been a fan ever since. I grew up loving the sophistication of European sportswear brands”

Re-working some of the brands iconic classics for the twenty first century, the range taps into the spirit of the brand’s core identity and presents it in a new context. “I am confident it will appeal to the mindset of the most hardened adidas fans whilst presenting another side of this very diverse brand to a whole new audience,” he continues.

Having launched this weekend, the debut AW14 collection includes twelve iconic vintage adidas apparel pieces, re-designed and re-invented in premium fabrics and modern cuts with the footwear taking four classic adidas silhouettes and tweaking them, whilst still retaining the brand’s DNA. The collection is available now on oki-ni.com.

Words: Alexandra Saunders.

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With a well-established music career, as well as a role in the upcoming 50 Shades of Grey movie adaptation, Rita Ora is proving she is a talent worth watching out for. Now has come the announcement that she will become the first female music artist to work as a collaborator for adidas, following in the footsteps of Stella McCartney and Mary Katrantzou (also coming soon).

The collection itself will be released in five separate capsules towards the end of this year, focusing on several facets of Ora’s personal style. The first “Black” line is a nod to her statement London look, which will include sneakers, leather jackets and sheer-paneled tracksuits. “The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality,” says Rita. “I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”

In keeping with the aforementioned personal ouch, another of the lines within the collection is based on one of Rita’s dove tattoos. “It’s the softer, more feminine side of me with its soft colours and cutouts on the sleeves with suede – you know, things that are nice to touch and feel,” Ora told WWD. Design director of adidas Originals also spoke of the collaboration to WWD: “Rita is, first of all, an amazing person and colourful and outgoing. She has a great way of mixing fashion and streetwear and has a big love for the brand, and it was obvious that we needed to work with her.”

If all of this has whet your appetite, you’ll have to be patient as the first drop won’t hit adidas Originals stores until August 21^st. We predict a sell-out, and a quick one at that!

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This week we have been treated to a preview of the new Opening Ceremony x Adidas Originals footwear collection for AW14. Never failing to push the boundaries of this lucrative relationship, Opening Ceremony have chosen two shapes for the collection, each with a choice of three colourways. The classic Stan Smith sneaker, which has had somewhat of a resurgence of late, will come in a cream/grey ‘zebra’ print, all-black hair-on leather, and a geometric and palm print, for a twist on the old favorite.

Also featuring in the collection is a more futuristic high bootie shape that suits the Opening Ceremony brand perfectly. With neoprene, leather and suede paneling and a continuation of the ‘zebra’ print, they are definitely eye-catching. Unfortunately you won’t be able to get your mitts on the collection until later this year, but it will be stocked in Opening Ceremony and Adidas stores. We expect a sell-out.

Words: Jordan Porteous

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This summer Topshop are taking on street style through an exclusive collaboration with adidas Originals. Topshop and adidas have collectively delved in to the brands archives and re-imagined some of their most loved pieces. Trefoil Vests and hoodies are made over with vibrant prints inspired by London landscapes, as are some of adidas’ most infamous shoe styles; the Superstar, the Tech Superstar and the Attitude have all been given the Topshop treatment.

“We’re in a sportswear revolution at the moment; fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes so to have adidas Originals as a starting point was fantastic.” said Topshop’s Creative Director Kate Phelan when talking of the upcoming collaboration. The 20 piece capsule collection is perfect for Summer and fuses fashion with street style so effortlessly you’ll no doubt want to get your hands on a piece, or two when it finally hits stores and online next week.

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