There’s an entire library of theory out there in the world as to why man is allured by shiny and bright things. Supposedly it comes down to our innate ability to search for water, a main source that reflects life. It’s an ageless concept, which is perhaps why, even as adults, the novelty of things that shine or in this instance, glow in the dark, never fails to amuse us.

Thanks to Bell & Ross, the glowy gimmicks of our youth still have relevance today, with the news of a Blue Lum watch, designed to be visually striking at night with an luminous blue case. Following the success of the BR-X5 Green Lum launched last year, the watch comes alive at night, with a luminescent case that combines quartz fibres and radiant elements, emitting a bold blue glow.

Pushing technical boundaries with a multi-layer construction, the 41mm case offers a lightweight, yet durable opportunity to bring personality to the wrist. Regarded for their contributions to luminescent technology, Bell & Ross translate such beaming innovation – once regarded for practical uses, such as legibility in the dark – to create a bold, striking aesthetic. While functionality remains at the core, with an emphasis on readability central to the design, thanks to a matte black dial, providing clear contrasts, and hands and markers coated with Super-LumiNova, the blueprint of this creation puts a precedent on design.

Housed in a micro-blasted grade 2 titanium, this lightweight companion, inspired by the aviation industry, will be sure to light up your look, come night or day. A bright idea from Bell & Ross, you could say.