For over two decades, the J’adore fragrance has been synonymous with freedom, power, and femininity — and has come to embody the independent spirit and boldness of its global wearers. One of whom is none other than Rihanna.

Unveiled as the latest muse of the perfume, the musician, entrepreneur, and designer radiates the themes of J’adore. Having carved her own way in the world, she continues to push forward and drive change in the creative industries — and for such, CEO of Parfums Christian Dior Véronique Courtois is certain that “Christian Dior would most definitely have adored her.”

“We are incredibly proud to welcome Rihanna into the Dior family,” she continues. “Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations.”

“Being the new face of J’adore is both an honour and a mission,” Rihanna shares regarding her recent venture. “This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Stay tuned for the forthcoming campaign by Rihanna’s long-time friend and collaborator Steven Klein — revealed on September 1.