IWC Schaffhausen launches a new watch collaboration with Mercedes F1 team, showcased by the celebrated team principal, Toto Wolff
It’s a big day in the automotive world. No, it’s not the next season of Drive to Survive just yet, (T minus 17 days people). Yes, it’s the launch of F1 75 Live, kickstarting the launch of the 2025 Formula 1 season with a new set of liveries to be showcased at London’s O2 Arena. But more than that, it’s the launch of an all new commemorative IWC Schaffhausen watch with Mercedes-AMG Petronas Formula One.
Toto fans and stans, this one’s for you. Could you be amongst the 100 lucky wrists to sport the same watch created for the Mercedes Team Principals wrist? All bets are on the table. Inspired by the racing teams signature colours, it boasts a specialised shock absorber system with bulk metallic glass and, of course, PETRONAS green lume on the dial.
You can expect to see this novel launch finding its way onto the leading men of Mercedes, George Russell and rookie driver Kimi Antonelli, given its adept features, from a spring that protects against the extreme g-forces all F1 drivers are accustomed to. Robust and lightweight for endurance sport, it’s a durable companion to get you round the tracks, quicker than you can say Big Pilot’s Watch Shock Absorber XPL Toto Wolff x Mercedes-AMG PETRONAS Formula One™ Team.
Save your pens at Silverstone, you’ll even find Toto Wollf’s signature on a sapphire glass case back for the ultimate collaborative detail. So while we’re just under a month away from the season start in Melbourne, know that Formula 1 is never too far away. The season commences right from your very wrist. Light’s out, lume on and away we go.
Courtesy of IWC Schaffhausen
Words by Scarlett Baker
