Continuing to make their presence known, the lifestyle brand announces the trio of talent launching their new campaign.

Following a monumental 2024, which saw a vastly expanded global reach with flagship stores in Amsterdam, Berlin, Athens and more, GUESS JEANS are proceeding to illustrate their intentions with a huge new talent announcement. In a campaign launch shot by revered photographer Nicolai Marciano, the brand enlist a triad of cultural auteurs to kick off their 2025. 

These rising stars are all emerging as trendsetters within their respective fields. Singer-songwriter beabadoobee leads the pack, whose 2024 album This Is How Tomorrow Moves was met with ardent critical reception. Also involved is spoken-word poet, model and trans-visibility activist, Kai-Isaiah Jamal and musician & model, Gene Gallagher.

For more information on GUESS, please visit here.