Piaget officially relaunches an iconic timepiece under the name of the pop-art icon, closing the chapter on the brand’s 150th celebrations.
You can’t not look at a Campbell’s tin can of soup and think of Andy Warhol. The same goes for listening to Velvet Underground, picking up a copy of Interview Magazine with the elite echelons of zeitgeist on the cover, the pop iconoclast touched all pillars of society through his work. One of the lesser known iconic truths about Warhol was his stellar watch collection, and his particular penchant for a Piaget masterpiece.
A notable figure in the society of the brand, Warhol owned no less than seven Piaget watches. An extravagant collection that reflected his eccentric tastes, there would be one watch that truly helmed up his roster: the era-defining Black Tie watch. Unique in shape, it posed a daring cushion-shaped case, delicately enclosed by a case with ringed gadroons (a metal piping effect), quickly becoming a coveted model amongst enthusiasts across the globe.
A graceful grail since its inauguration in 1972, the Black Tie watch now moves into an exciting territory. Honouring the union of maestros, an official collaboration with The Andy Warhol Foundation for the Visual Arts offers a proud renaming of this piece of history on the wrist. That’s right, you guessed it. Meet the Andy Warhol watch.
The first watch to celebrate this union, the Swiss manufacturer emulates the daring spirit of the artist with a contemporary edge, by way of Clou de Paris finishing. Heralding a vintage icon into the present day, this refined decorative technique mimics a jewellery-like pattern of miniature pyramid squares on the case, the efforts of a 10-month mission to create perfection.
And if you know anything about Warhol’s wonderland of watches, it’s that stone dials were ever present. So naturally, a one-of-a-kind meteorite dial had to round off the feat. The ultimate arbiter of rarity and distinction, it’ll bring a spectacle to your wrist, wherever you’re a Warholian or otherwise. The decadence and playfulness of the 70s is coming back around again, people. And Piaget’s right on time.
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