Halloween never looked so… casual? We’re so here for it. Just in time for the late-October festivities and the winter holiday season, HUGO unveils HUGO x Disney Tim Burton’s The Nightmare Before Christmas, a capsule collection celebrating Tim Burton and Disney’s stop-motion classic.
Fan-favourite character Jack Skellington takes centre stage in the collection, imprinted on comfortable jersey and knit pieces with relaxed silhouettes — think sweatshirts, T-shirts, hoodies, and day-to-night pyjamas. And if you’re more of an accessories kinda girl, worry not: socks, sneakers, a beanie, a scarf, and even a tie complete the drop. Bold prints and jacquard knits come in a rich colour palette dominated by, of course, black, with flourishes of red, purple, and white.
To accompany the capsule launch, HUGO has unveiled a thrilling campaign filled with maverick energy and surreal visuals, bridging the worlds of HUGO and Tim Burton’s The Nightmare Before Christmas — soon to be launched across the brand’s social channels.
