Whether you’re a DTS girlie (and proud), or you’ve been screaming “Hammer Time” since Sir Lewis Hamilton’s maiden win with Mercedes in Hungary 2013, it’s time to get yourself to London’s newest hotspot, Battersea Power Station. If you’re in need of an F1 fix before the monumental British Grand Prix at Silverstone this weekend, then satiate your need for speed with this exclusive farewell event as the seven-time World Champion bids farewell to his Mercedes stripes this year.

Before turning his head to all things Tifosi and Scuderia Ferrari next year, the team that has afforded him to continue his legacy title, Mercedes-AMG PETRONAS Formula One™ Team, pays tribute to the behemoth career of the racing driver.

In partnership with the team’s internationally enamoured watch sponsor, IWC Schaffhausen, the reflective pop-up in the British capital pays tribute to the major milestones – and let it be known there are plenty – throughout Hamilton’s career. Expect experiential surprises to further fuel your F1 obsession, and explore some exceptional one-of-a-kind pieces from Hamilton and motorsport memorabilia as the sporting legend waves his last goodbye to the team.

Discover how IWC Schaffhausen has played a formative role in Mercedes’ recent racing history, the relationship between watches and the automotive world. And lest we forget the time that Hamilton donned three IWC Pilot’s watches on his wrist. A podium-worthy picture in itself.

If you’re not quite ready to say goodbye to driver 44 at Mercedes, and want to celebrate the landmark career he’s amassed, register your interest and attendance at IWC.com.

“A CELEBRATION OF A BRITISH ICON” – POP-UP AT BATTERSEA POWER STATION” launches today and will run until Sunday 7th July 2024.